Communications students interviewing

Bachelor of Communication


Course details

  • Talk to us about a mid year start
    Feb 2020
  • Three years
  • Full-time or Part-time
  • $7149 per year
  • You may qualify for fee free study under Fees Free Policy
  • Level 7
  • Available for International Students. International Fee Guideline
  • Hamilton City Campus


This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.

The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.

Creative media

Students will develop skills in content creation, strategy and storytelling.

Students will learn:

  • Writing and storytelling
  • Journalism
  • Photography
  • Video production

Not only will students develop sound communication skills and understand how to gather, analyse and present data, they will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. Students will hone their writing skills and creative eye to generate engaging, creative media that will address a brief and appeal to their intended audience.

Digital marketing

Students will gain confidence to be persuasive and think strategically. They will leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.

Students will learn:

  • Brand strategy
  • Social media strategy
  • Campaign development
  • Project management

Students will be able to connect appropriate content with a brand’s audience. The skills they learn in analysis will help them to understand how people tick. Students will generate creative briefs and campaign strategies for brands and direct the creation of content for marketing, advertising and storytelling. Day-to-day students will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.

How you'll learn

Project zones

Project-based learning is at the heart of what students will do. Each term students will do a bunch of structured learning with their tutors and in the last four weeks of the term they will get to apply their learning to a project, we call this time ‘project zones’. The project zones also provide opportunities for students to collaborate with students across the creative disciplines of Media Arts: Music and Performing Arts, Design (Visual Communication), Design (Fashion) and Contemporary Art.      

Classrooms for creatives

Students will be with us Monday to Thursday, spending the majority of their time in a creative agency environment, alongside their peers. This time is structured so students can find their rōpū (group) and build a creative network, replicating the environment graduates will work in post-study while also allowing the time and space to explore and experiment. Students will have 24-hour access to our studios and workshops, so they can work whenever inspiration hits.

Specialists and mentors

Students will have a backstage pass to our events, industry talks, gallery exhibitions, festival week, and performances. These events enhance our teaching programme and provide conversations to provoke, challenge, and inspire; fuelling your progress, and connecting students with experts that will help launch a creative career. 

Internships and industry

By the time students reach their third year of study, they will be able to take their developing specialised skills, springboard off our connections, and be ready to move into a robust internship programme that takes up the last half of the final year with us. The internships sets students up with real on-the-job experiences as they prepare for life beyond study. 

Communications students preparing media for print

What you'll learn

In the first year of the Bachelor of Communication, students will take three core modules:

  • Communication Craft: Develop your specialised skills 
  • Critical Methods: Understand the arts and the cultural world 
  • Professional Practice: Learn the ways of industry

To complement, students will add two electives of their choice so they can broaden their creative toolkit, from a range of options including the fundamentals in graphic design, sound, or photography.

These courses will give students a secure grounding in the technical, theoretical, and professional skills, while also exposing them to broader ideas about the arts and the cultural world around them.

​View programme modules

Note: No value in the pre/co-requisite columns means there are no pre/co-requisites for that module.

Craft and Core Modules:

Module CodeModule TitleLevelCreditsPre-RequisitesCo-Requisites
COMM501​Communications Craft 1560  
COMM601​Communications Craft 2660COMM501 
COMM701​Communications Craft 3730COMM601 
CRIT501Critical Methods 1515  
CRIT601​Critical Methods 2615  
PROF501Professional Practice 1515  
PROF601Professional Practice 2615  
PROF701Professional Practice 3730  


Project Modules:

Module CodeModule TitleLevelCreditsPre-RequisitesCo-Requisites
CRTV701​Research Methods715CRIT601 
CRTV702​Freelance Project715

COMM601 or 


CRTV703Capstone Project715

COMM701 or



Elective Modules:

Module CodeModule TitleLevelCreditsPre-RequisitesCo-Requisites
DSGN502​CMS Web Publishing515  
DSGN503​Graphic Design Fundamentals515  
CRTV501​Creative Special Topic 1515  
CRTV502Creative Special Topic 2515  
CRTV601Creative Special Topic 361560 credits Level 5 
CRTV602Creative Special Topic 461560 credits Level 5 
BMAXX100Moving Image: An Introduction515  
BMALX142Storytelling, Myth and Ritual
BMALX110B History and Theory in Visual and Design515  
BMALX179Interpreting Visual Culture
PRNT501Screen Printing
MAPA502Sound Fundamentals
MAPA503Lighting Fundamentals
MAPA505Intro to Ensemble Performance 515  
BMAVX212Textile Design

DSGN501 or

DSGM503 or

equivalent knowledge or skills.

BMAYX202BCreative Writing Workshop615  
BMA0P230Technical Workshop
BMAVX284Drawing Through the Camera
SCRN502Screen Fundamentals
SCRN503Screen Technology One
JOUR505Media Law and Context
BMA0G210Illustration, Concept Media615

DSGN501 or 

CART501 or


DSGN603Type Design 615

DSGN501 or

DSGM503 or

equivalent knowledge or skills.

DSGN602Motion Graphics 615

DSGN501 or

DSGM503 or

equivalent knowledge or skills.

PHOT501Photography Fundamentals515  
CART502Drawing Fundamentals 515  
CART503Painting Fundamentals515  
COMM602Feature Writing615  

Or other modules and packages of learning as agreed to by the designated Media Arts staff.


Module CodeModule TitleLevelCreditsPre-RequisitesCo-Requisites
DFNZ701​Design Factory 1730  

The 30 credit module DFNZ701: Design Factory 1 can be offered as an option within any Wintec degree programme, wherever the degree programme structures allows such an option.  Admission into the Design Factory module is on negotiation with the Centre Director or delegated authority and selection into the module is in line with the Design Factory process.

Design Factory

In their third year of study, students can apply to study the 30 credit Design Factory NZ module. This experience teaches a range of problem-solving methodologies, which students will apply to a real-world challenge provided by an industry partner. Students will work in a multi-disciplinary team alongside students from engineering, business, IT, sport and exercise science, media arts, and more. 

Joining Design Factory NZ will provide students with the opportunity to learn and work in new ways, prototype solutions to complex problems, and develop their soft skills of creativity, empathy and communication - all in high-demand for the workplace of the future.

Read more about Design Factory New Zealand here.

Design factory NZ logo small size

Career/further opportunities

  • Writer
  • Content creator
  • Media and brand strategist
  • Journalist
  • Social media marketer
  • Advertising account manager 
  • Storyteller
  • Editor/publisher
  • Event manager
  • Marketing communications 
  • Producer

Graduates of this programme will be qualified to work in a range of communication, media and creative related roles. Graduates will have developed transferable skills and professional attributes that will position them for many other jobs. They will have the skills to work collaboratively and creatively within the increasingly complex and dynamic creative industries. 

Graduates of the Bachelor of Communication are positioned to pathway into postgraduate programmes at Wintec such as the Bachelor of Media Arts with Honours then Master of Arts.

Frequently asked questions

What can I expect from the class schedule and workload?

Expect to spend about 26 hours a week in scheduled classes. Some of these will be on campus, but students will also spend time on industry visits and working on client projects.

How much time outside of class will I need to spend on study?

Students are expected to do another 14 hours of independent learning on top of classes - in total the mix of class time and independent study should add up to about 40 hours per week.

What opportunities will I get to work on industry projects?

There are four project zones per year, during which students will work for up to three weeks with an industry or community partner on a cross-disciplinary project. Students will also do a work placement in second year and a major internship in their third year.

Undergraduate, semester, pathway, module and cross-disciplinary - what do these words mean?

Undergraduate means any study up to the level of completing a bachelor degree. Our academic year is made up of two main semesters, one from February to June and the other from July to November. We also have a summer semester for some classes. A degree is made up of a mix of compulsory and elective modules, modules are worth between 15 and 60 credits. A year’s worth of full time study is 120 credits. 

Entry criteria

a) Candidates are required to have:
i. NCEA Level 3 comprised of 60 credits at NCEA Level 3 or above and 20 credits at NCEA Level 2 or above, including:
  (1) 14 credits each at NCEA Level 3 in three approved subjects, including a Language Rich subject; and
  (2) Literacy (10 credits at NCEA Level 2 or above made up of 5 credits each in reading and writing); and
  (3) Numeracy (10 credits at NCEA Level 1 or above); or
ii. A relevant level 4 qualification; or
iii. Equivalent.

b) In exceptional cases, candidates with 60 credits at NCEA Level 2 across four subjects including 12 credits in a Language Rich subject, or equivalent, will be considered.

Special admission

Domestic applicants aged 20 years or above who have not met the General Admission or entry requirements for a programme but whose skills, education or work experience indicate that they have a reasonable chance of success may be eligible for Special Admission. Special admission will be granted at the discretion of the relevant Head of School/Centre Director or designated nominee. Such applicants may be required to successfully complete a foundation, bridging or tertiary introductory programme as a condition of entry into higher level programmes.

Provisional entry

Domestic applicants aged under 20 years who have not met the general academic admission and entry criteria for a programme but who can demonstrate a reasonable chance of success through other educational attainment and/or work or life experience may be eligible for provisional entry at the discretion of the relevant Head of School/Centre Director or designated nominee. Provisional entry places restrictions on re-enrolment to be lifted if the applicant’s performance is deemed satisfactory by the relevant Head of School/Centre Director or designated nominee.

Selection criteria

a) Where there are more applicants than the number of places available, selection will be determined on the basis of the candidate’s application and submitted portfolio work.

b) An interview and written language test may also be required as part of the selection process.

English language requirements

a) Candidates who have English as a second language are required to have an International English Language Test System (IELTS) score of 6.0 with no individual band score lower than 5.5; or,
b) Equivalent.

Want to see full details of the entry criteria?
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Semester one, 2019

Media Arts pathway diagram for semester 2 2019

Your first day

Are you ready for your first day of class? Check out your start date and where you need to be. You can also find useful information about studying at Wintec on our Welcome page.

Year 1 Elective students starting semester 2 2019
Date:  Monday 22nd July
Time:  9am
Venue: Events room 1, City Campus

9 – 9.30am Welcome, Staff introductions, waiata
9.30 – 12 noon Tours with Coordinators, info session, student ID’s, parking and student logins
12-1pm Social Space, pizza for lunch
1pm onwards Ramp Festival.

What you will need

Timetable information

All timetables are available via Timetable Net on our website.

How to find your way around

Parking and bus information

Both the Rotokauri and City campuses have parking available - permits are required. Learn more about parking. Find out about discounted bus services here.

Wintec pōwhiri/nau mai, haere mai

Wintec extends a warm invitation to all new students to attend a Pōwhiri to welcome the semester ahead. After formalities, light refreshments will be served in the marae dining room, Te Kōpū Mānia o Kirikiriroa, Wintec City Campus.

Click here to find out where and when the next Pōwhiri will be.

Paying for your study

Course related costs

Additional information


Purchasing textbooks

If your programme requires you to have access to textbooks, these can be purchased through a range of suppliers listed below:

Hamilton-based supplier

  • Bennetts (Bennetts has a store operating on campus at the University of Waikato, Hamilton)

New Zealand-based suppliers

General book suppliers

First aid certificate

Health status



Clinical placement

Course guide

Our course guides (prospectuses) will tell you everything you need to know about Wintec. They contain information about the Wintec campus, student life and the programmes we offer.

We offer the course guides (prospectuses) in both digital and physical form. Click on the document to download, or fill in the form and we will post or email you a copy.

Request an email or posted copy of the prospectus

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