This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.
The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.
Students will develop skills in content creation, strategy and storytelling.
Students will learn:
Not only will students develop sound communication skills and understand how to gather, analyse and present data, they will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. Students
will hone their writing skills and creative eye to generate engaging, creative media that will address a brief and appeal to their intended audience.
Students will gain confidence to be persuasive and think strategically. They will leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.
Students will learn:
Students will be able to connect appropriate content with a brand’s audience. The skills they learn in analysis will help them to understand how people tick. Students will generate creative briefs and campaign strategies for brands and direct the
creation of content for marketing, advertising and storytelling. Day-to-day students will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.
Project-based learning is at the heart of what students will do. Each term students will do a bunch of structured learning with their tutors and in the last four weeks of the term they will get to apply their learning to a project, we call this time ‘project zones’. The project zones also provide opportunities for students to collaborate with students across the creative disciplines of Media Arts: Music and Performing Arts, Design (Visual Communication), Design (Fashion) and Contemporary Art.
Students will be with us Monday to Thursday, spending the majority of their time in a creative agency environment, alongside their peers. This time is structured so students can find their rōpū (group) and build a creative network, replicating the environment graduates will work in post-study while also allowing the time and space to explore and experiment. Students will have 24-hour access to our studios and workshops, so they can work whenever inspiration hits.
Students will have a backstage pass to our events, industry talks, gallery exhibitions, festival week, and performances. These events enhance our teaching programme and provide conversations to provoke, challenge, and inspire; fuelling your progress, and connecting students with experts that will help launch a creative career.
By the time students reach their third year of study, they will be able to take their developing specialised skills, springboard off our connections, and be ready to move into a robust internship programme that takes up the last half of the final year with us. The internships sets students up with real on-the-job experiences as they prepare for life beyond study.
In the first year of the Bachelor of Communication, students will take three core modules:
To complement, students will add two electives of their choice so they can broaden their creative toolkit, from a range of options including the fundamentals in graphic design, sound, or photography.
These courses will give students a secure grounding in the
technical, theoretical, and professional skills, while also exposing them to broader ideas about the arts and the cultural world around them.
Note: No value in the pre/co-requisite columns means there are no pre/co-requisites for that module.
Craft and Core Modules:
| Module Code | Module Title | Level | Credits | Pre-Requisites | Co-Requisites |
|---|---|---|---|---|---|
| COMM501 | Communications Craft 1 | 5 | 60 | ||
| COMM601 | Communications Craft 2 | 6 | 60 | COMM501 | |
| COMM701 | Communications Craft 3 | 7 | 30 | COMM601 | |
| CRIT501 | Critical Methods 1 | 5 | 15 | ||
| CRIT601 | Critical Methods 2 | 6 | 15 | ||
| PROF501 | Professional Practice 1 | 5 | 15 | ||
| PROF601 | Professional Practice 2 | 6 | 15 | ||
| PROF701 | Professional Practice 3 | 7 | 30 |
Project Modules:
| Module Code | Module Title | Level | Credits | Pre-Requisites | Co-Requisites |
|---|---|---|---|---|---|
| CRTV701 | Research Methods | 7 | 15 | CRIT601 | |
| CRTV702 | Freelance Project | 7 | 15 | COMM601 or DSGN601 | |
| CRTV703 | Capstone Project | 7 | 15 | COMM701 or DSGN701 |
Elective Modules:
| Module Code | Module Title | Level | Credits | Pre-Requisites | Co-Requisites |
|---|---|---|---|---|---|
| DSGN502 | CMS Web Publishing | 5 | 15 | ||
| DSGN503 | Graphic Design Fundamentals | 5 | 15 | ||
| CRTV501 | Creative Special Topic 1 | 5 | 15 | ||
| CRTV502 | Creative Special Topic 2 | 5 | 15 | ||
| BMAXX100 | Moving Image: An Introduction | 5 | 15 | ||
| BMA0X150 | Photography: An Introduction | 5 | 15 | ||
| BMA0X160 | Painting and Sculpture: An Introduction | 5 | 15 | ||
| BMALX142 | Storytelling, Myth and Ritual | 5 | 15 | ||
| BMALX110B | History and Theory in Visual and Design | 5 | 15 | ||
| BMALX179 | Interpreting Visual Culture | 5 | 15 | ||
| BMAVX104 | Printmaking 2 Screen Printing | 5 | 15 | ||
| MAPA502 | Sound Fundamentals | 5 | 15 | ||
| MAPA503 | Lighting Fundamentals | 5 | 15 | ||
| MAPA504 | Songwriting | 5 | 15 | ||
| BMAVX212 | Textile Design | 5 | 15 | ||
| BMAYX202B | Creative Writing Workshop | 6 | 15 | ||
| BMA0P230 | Technical Workshop | 6 | 15 | ||
| BMAVX284 | Drawing Through the Camera | 6 | 15 | ||
| SCRN502 | Screen Fundamentals | 5 | 15 | ||
| SCRN503 | Screen Technology One | 5 | 15 | SCRN502 | |
| JOUR505 | Media Law and Context | 5 | 15 | ||
| BMA0G210 | Illustration, Concept Media | 6 | 15 | BMA0X150 |
Or other modules and packages of learning as agreed to by the designated Media Arts staff.
Option:
| Module Code | Module Title | Level | Credits | Pre-Requisites | Co-Requisites |
|---|---|---|---|---|---|
| DFNZ701 | Design Factory 1 | 7 | 30 |
The 30 credit module DFNZ701: Design Factory 1 can be offered as an option within any Wintec degree programme, wherever the degree programme structures allows such an option. Admission into the Design Factory module is on negotiation with the Centre Director or delegated authority and selection into the module is in line with the Design Factory process.
In their third year of study, students can apply to study The Design Factory’s 30 credit module. This experience teaches a range of problem-solving methodologies, which students will apply to a real-world challenge provided by an industry partner.
Students will work in a multi-disciplinary team alongside students from engineering, business, IT, sports and leisure, media arts and more.
Joining the Design Factory will provide students with the opportunity to learn and work in
new ways, prototype solutions to complex problems, and develop their soft skills of creativity, empathy and communication - all in high-demand for the workplace of the future.
Read more about Design Factory New Zealand here.
Graduates of this programme will be qualified to work in a range of communication, media and creative related roles. Graduates will have developed transferable skills and professional attributes that will position them for many other jobs. They will have the skills to work collaboratively and creatively within the increasingly complex and dynamic creative industries.
Graduates of the Bachelor of Communication are positioned to pathway into postgraduate programmes at Wintec such as the Bachelor of Media Arts with Honours then Master of Arts.
a) Candidates are required to have:
i. NCEA Level 3 comprised of 60 credits at NCEA Level 3 or above and 20 credits at NCEA Level 2 or above, including:
(1) 14 credits each at NCEA Level 3 in three approved subjects, including a Language
Rich subject; and
(2) Literacy (10 credits at NCEA Level 2 or above made up of 5 credits each in reading and writing); and
(3) Numeracy (10 credits at NCEA Level 1 or above); or
ii. A relevant level 4 qualification; or
iii. Equivalent.
b) In exceptional cases, candidates with 60 credits at NCEA Level 2 across four subjects including 12 credits in a Language Rich subject, or equivalent, will be considered.
Special admission
Domestic applicants aged 20 years or above who have not met the General Admission or entry requirements for a programme but whose skills, education or work experience indicate that they have a reasonable chance of success may be eligible for Special Admission. Special admission will be granted at the discretion of the relevant Head of School/Centre Director or designated nominee. Such applicants may be required to successfully complete a foundation, bridging or tertiary introductory programme as a condition of entry into higher level programmes.
Provisional entry
Domestic applicants aged under 20 years who have not met the general academic admission and entry criteria for a programme but who can demonstrate a reasonable chance of success through other educational attainment and/or work or life experience may be
eligible for provisional entry at the discretion of the relevant Head of School/Centre Director or designated nominee. Provisional entry places restrictions on re-enrolment to be lifted if the applicant’s performance is deemed satisfactory
by the relevant Head of School/Centre Director or designated nominee.
Selection criteria
a) Where there are more applicants than the number of places available, selection will be determined on the basis of the candidate’s application and submitted portfolio work.
b) An interview and written language test may also be required as part of the selection process.
English language requirements
a) Candidates who have English as a second language are required to have an International English Language Test System (IELTS) score of 6.0 with no individual band score lower than 5.5; or,
b) Equivalent.
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