Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.
Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.
Students choose from two endorsement options to specialise in their third year:
- Creative media
- Digital marketing
Additionally, students undertaking this degree are also able to gain the New Zealand Diploma of Journalism concurrently if they choose to enrol in this option. Please note, specific paper options will be advised if this choice is taken.
Along with core communication skills, writing, multimedia storytelling, and basic digital marketing, students will develop further skills to be creative content producers. Students will learn:
- Media production and delivery
- Creative research and development
- Video production
Students will generate dynamic, creative media solutions. They will produce a range of engaging content for delivery across a variety of platforms, that respond to a brief, and appeal to their intended audiences.
In addition to core communication skills, writing, multimedia storytelling, and basic creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:
- Social media and brand strategy
- Campaign development and delivery
- Marketing communication
- Analytics and reporting
Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect
with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.