BMA0G210 – Illustration: Concept and Media
Module code
BMA0G210
Module title
Illustration: Concept and Media
Prescription
This module looks at illustration as visual communication, in particular, its origins and creating images to serve a commercial purpose. The aim is to expand the students' view of making original images, researching, colour, materials, techniques, and the finer significance of content and composition to manipulate the intended reading of an image.
Programmes
- BM1802
- BM1901
- BM7000
- BM9601
NZQA Level
Level 6
NZQA Credits
15
Delivery method
- Web-Enhanced
Learning hours
- Total learning hours
- 150
Resources required
- Learning Outcomes
- 1. Understand the process that advances the structured and reflective refinement of a visual proposition in illustration 2. Advance practical knowledge in illustration 3. Understand relevant aspects of the discourse surrounding contemporary illustration 4. Comprehend a process of graded assessment
- Content
- 1. Conventions of work for print ?Registration marks, bleeds and cover sheets ?Electronic work preparation ?Manually enlarging and reducing proportions 2. Selected Materials ?Paint types ?Testing grounds and supports ?Paint mediums: attributes and techniques (eg. gouache, water colour, acrylic, oils,bases,washes, layering, rubbing back, layering/montage) ? Vector vs bitmap(Technology shortcuts: photocopier, Graphics tablets, Resolution, file types) 3. Media conventions and techniques may include: ? Montage.collage: analogue, photogaphic, digital ? Digital 3D modelling 3D construction: Collage/models analogue and photographic ? Digital: vectors/image/text combinations ? Drawing: ‘realist’ modes; super/hyper realist modes. Gestural/expressionist modes ? Linear tonal rendering ? Drawing; photorealist/photo manipulation modes ? Painting; flat/super flat, realist/super realist modes. Ink and colour infill, ? Gestural/expressionist modes. ? Photo manipulation/translation 4. Colour ?Limited and extended palette ?Symbolic and cultural associations + significance ?As signifier ?Conveying moods, feelings + atmospheres 5. Composition ?Visual hierarchy ?Legibility ?Focal point ?Relational composition ?Repetition of motifs ?Illusory and flat pictorial space ?Image and text relationships 6. Content ?Interdependence of: ?Subject matter, genre, context, audience, media convention, metaphor, interpretation 7. Contextual Research ?Inquiry into contemporary domain values and constructs ?Case studes and selected readings ?Description, analysis, interpretion, evaluation
- Teaching and Learning Strategy
- Lecturer prescribes project briefs and examines issues of form and techniques. Lecturer monitors students’ progress through the time management of individual projects. Students research technical and formal issues to present as a class resource. Students initiate research relating to content for their own projects. Lecturer identifies problems with a student’s progress, and both develop strategies for solutions. Lecturer prescribes topics, students identify specific questions within those topics. Students participate in informal presentations of their work. Students participate in graded assessment according to criteria set by lecturer. Graded assessment performed by self, peers and tutor.
- Assessment Criteria
- To pass this module, students must complete all assignments and accumulate an overall course mark of no less than 50%.
