DSGN503 – Graphic Design Fundamentals

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Module code
DSGN503
Module title
Graphic Design Fundamentals
Prescription
To introduce students to the fundamentals of graphic design. The course will cover a range of design principles and skills for both print and screen based outcomes.
Programmes
  • BM1801
  • BM1802
  • BM1901
  • BM1902
  • BM7000
NZQA Level
Level 5
NZQA Credits
15
Delivery method
  • Web-Enhanced
Learning hours
Directed hours
150
Self directed hours
0
Total learning hours
150
Resources required
Learning Outcomes
1. Demonstrate proficiency across a range of design tools
2. Analyse codes and conventions of the graphic design discipline
3. Demonstrate ability to act and think through a reflective process
4. Create and integrate a broad range of content in response to a project brief.
Content
• Design process overview
• Fundamental visual communication principles
• Contextual research
• Layout and grid structure principles
• Typography principles
• Visual hierarchy
• Image control and manipulation
Assessment Criteria
The portfolio is comprised of multiple components. Students must complete all assessments and gain an overall mark of 50% in order to pass this module.
Learning and Teaching Resource
• Studio and presentation spaces
• Domain-specific software and tools, including industry-spec computers.