DSGN503 – Graphic Design Fundamentals

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Module code
DSGN503
Module title
Graphic Design Fundamentals
Prescription
To introduce students to the fundamentals of graphic design. The course will cover a range of design principles and skills for both print and screen based outcomes.
Programmes
  • BM1801
  • BM1901
  • BM1902
  • BM7000
NZQA Level
Level 5
NZQA Credits
15
Delivery method
  • Web-Enhanced
Learning hours
Directed hours
150
Self directed hours
0
Total learning hours
150
Resources required
Learning Outcomes
1.Demonstrate proficiency across a range of design tools
2.Analyse codes and conventions of the graphic design discipline
3.Demonstrate ability to act and think through a reflective process
4.Create and integrate a broad range of content in response to a project brief.
Content
Design process overview
Fundamental visual communication principles
Contextual research
Layout and grid structure principles
Typography principles
Visual hierarchy
Image control and manipulation
Assessment Criteria
PortfolioEvidence Portfolio100


The portfolio is comprised of multiple components. Students need to provide sufficient evidence against all learning outcomes and gain an overall mark of 50 in order to pass this module.
Learning and Teaching Resource
Studio and presentation spaces
Domain-specific software and tools, including industry-spec computers.