Register now for the Soda Inc. NZ Startup Bootcamp

Register now for the Soda Inc. NZ Startup Bootcamp

Soda Inc. is excited to announce a new name for their biggest event, previously known as Innes48 - the NZ Startup Bootcamp is going to be huge.

The weekend-long business bootcamp will provide a platform for participants to test their entrepreneurial skills, test and validate an idea they’ve had or get feedback and exposure on a startup they’re building from talented mentors and business legends.

The bootcamp will be held at the Atrium, Wintec House in central Hamilton from May 17 – 19.

Soda Inc., head of operations, Rachel Adams, is encouraging people with innovative business ideas or a startup to register their interest for a place in the 20 available team spots to participate in the weekend.

There are two categories; Best Startup and Best Idea. Both have a cash prize of $10,000 and services for the winning teams.

Registrations of Interest are open now and applications for a team spot will open on 18 March.

Rachel said that even though Soda had changed the name and categories, the bootcamp still pays homage to Mary Jane Innes as per Soda’s Whakapapa story.

“We wanted to open the event up to both people with ideas and to people who are already in business and want to use this platform as an opportunity to get feedback and test their business model over an intensive weekend.

“We also want to attract national participation and we are currently looking for flight sponsors so participants can get to Hamilton.”

There are other sponsorship opportunities still available. But the Best Idea and Best Startup category sponsorships have already been snapped up by Gallagher and ASB,  Other key sponsors include Xero, Deloitte and Wintec.

The bootcamp will start on Friday afternoon and ends on Sunday evening. Teams will first hear from inspirational speakers about their successes, failures and learnings as an entrepreneur. Up to 20 teams will then have 48 hours to participate in workshops, build business models, get feedback from mentors and validate their ideas and business models.

At the end of the weekend, the teams will pitch their new ideas or existing startups to a panel of high-profile judges and an audience of 300 people. The judges will select a winner for each category – Best Idea and Best Startup.

The opening and closing ceremonies are packed to capacity with contestants,investors, sponsors, mentors, judges and national business leaders. For more information visit

Soda Inc. is a subsidiary of Wintec.

When and where:
17 - 19 May 2019, The Atrium, Wintec House, Anglesea Street, Hamilton

Best Idea - $10,000 cash prize
Best Startup - $10,000 cash prize

Read more:
Better together concept inspires winning business ideas
Bootcamp for startups tests entrepreneurial skills to the limit
Yes you can create a business startup in 48 hours