BSQA685 – Tourism Venture Development
Module code
BSQA685
Module title
Tourism Venture Development
Prescription
Students will apply business concepts to develop a business plan for a small to medium sized tourism venture.
Programmes
- BS0864
- BS8906
- CO0107
NZQA Level
Level 6
NZQA Credits
20
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 64
- Self directed hours
- 136
- Total learning hours
- 200
Resources required
- Learning Outcomes
- 1) Students will formulate and scope the tourism business concept.
Key elements
a) Nature
b) Operational scope
c) Critical success factors
2) Students will conduct a situation analysis.
Key elements
a) External factors:
- competitive environment
- legal context
- technological environment
- economic context
- socio-cultural context
- environmental context
b) Market potential
3) Students will prepare a business plan.
Key elements
a) Vision, mission, business objectives
b) Legal structure appropriate to the venture
c) Physical resource requirements
d) Human resource requirements:
- task analysis
- key job descriptions
- key job specifications
e) Marketing strategy:
- marketing objectives
- targeting strategy
- positioning strategy
- marketing mix
f) Financial plan for initial set-up and the first year of operation:
- establishment (start-up) budget
- capital budget
- cash flow forecast
- budgeted revenue statement
- budgeted balance sheet.
4) Students will critically evaluate a tourism venture in terms of prospects for long-term success.
Key elements
a) Strengths and weaknesses
b) Opportunities and threats
c) Likelihood of business success or failure
d) Strategies for minimising risk
