BSQA580 – Principles of Tourism

Module code

BSQA580

Module title

Principles of Tourism

Prescription

Students will understand concepts of global tourism and apply this knowledge to the tourism industry in New Zealand.

NZQA Level

Level 5

NZQA Credits

Delivery method

Web-Supported

Learning hours

Directed hours: 64
Self directed hours: 136
Total learning hours: 200

Resources required

Learning Outcomes: 1) Students will understand key terms and the significance of concepts associated with the
nature of tourism.
Key elements
a) Key terms and significant concepts relevant to the tourism industry

2) Students will analyse the current status of tourism in terms of the factors that have influenced its growth.
Key elements
a) Role of facilitators, motivators and resistance factors:
- general
- specific
b) Changes influencing the growth of tourism
c) Global tourism in terms of volume and expenditure statistics:
- world
- WTO regions (inbound and outbound)
- top five countries (inbound and outbound)
d) New Zealand inbound and domestic tourism in terms of volume and expenditure
statistics

3) Students will understand the roles of participants in the supply of the tourism product and
their inter-relationships.
Key elements
a) Structure of the tourism industry in New Zealand:
- the linking concept
- interrelationships of participants
- public and private sector roles
- horizontal and vertical integration
b) Transportation sector:
- water
- land
- air (including regulatory requirements, both globally and within
New Zealand)
- transportation usage by tourists within New Zealand (domestic and
international).
c) Accommodation sector:
- categorisation, classification and grading of providers
- characteristics of the accommodation product
- ownership and management systems
- accommodation usage by tourists within New Zealand (domestic and
international visitors)
d) Attractions and activities sector:
- the importance of attractions and activities as components of the tourism
product
- special interest tourism
- attraction and activity usage by tourists within New Zealand (domestic and
international visitors).
e) Sales sector:
- sales distribution systems in New Zealand (inbound and outbound)
- roles of wholesalers and retailers
- global trends in the travel industry.
f) Visitor services:
- additional service providers in the provision of the tourism product.
g) Support and developmental organisations:
- public sector
- private sector.

4) Students will apply knowledge of the factors affecting demand to an analysis of New Zealand as a tourism destination.
Key elements
a) Tourism motivational theories:
- minimum of two
b) Components of the price of travel.
c) Demand for New Zealand as a tourist destination, including but not limited to:
- motivators, facilitators, resistant factors
- regions visited
- travel styles
- time and length of visit

5) Students will analyse the role of marketing in the growth and development of tourism
destinations.
Key elements
a) Roles of National Tourism Organisations (NTOs) in destination marketing
b) Marketing Destination New Zealand:
- Tourism New Zealand
- RTOs (inbound and domestic markets)

6) Students will evaluate the impacts of tourism on New Zealand.
Key elements
a) Economic:
- multiplier process
- GDP
- balance of payments
- employment (direct and indirect).
b) Social
c) Cultural
d) Environmental/physical

7) Students will identify investment issues related to New Zealand tourism.
Key elements
a) Financial requirements
b) Sources and methods of financing tourism development
c) Current investment issues

8) Students will analyse factors impacting on future growth and development of tourism both to and within New Zealand.
Key elements
a) Factors affecting growth
b) Growth trends and projections