BMA0G215 – Graphic Design: Grid
Module code
BMA0G215
Module title
Graphic Design: Grid
Prescription
This module introduces students to layout structure, exploring both rigid and flexible grid structure systems. The module will explore communication from a functional and narrative perspective - messages sent and received - in the context of layout for print, screen and web based media.
Programmes
- BM9601
NZQA Level
Level 6
NZQA Credits
15
Delivery method
- Web-Based
Learning hours
- Total learning hours
- 150
Resources required
- Learning Outcomes
- Understand a process which advances the structured and reflective refinement of a visual situation
identify the situations and issues set in the course brief
complete self-directed research and reflect upon working processes
demonstrate the structured resolution of a process through the generation, regeneration, manipulation and refinement of ideas
discuss with peers and tutors the individual working process adopted
show evidence of independent and interdependent processes for working
2.2Acquire a knowledge of layout structure conventions
demonstrate through layout studies an understanding of rigid and flexible grids
identify and discuss contemporary examples of layout structures
discuss the implication/role of technology to layout structures
Identify and discuss differences between screen and print based media.
2.3Understand typography for book design
consider and apply issues of hierarchy, communication, function, readability
explore and apply an understanding of design variables and type specifications
2.4Develop an understanding of the contextual relationship between images and communication
consider the interrelationship between concepts and images/elements
explore and apply a visual vocabulary of extended typography
2.5Produce grid systems that resolve 2-dimensional spacial and communication issues
Produce grid systems that resolve 2-dimensional spacial and communication issues
explore and design a rigid grid system with a focus on book typography and issues of hierarchy and function
explore and design a flexible layout with an emphasis on narrative and communication
examine and control 2-dimensional spacial elements and figure/field relationships
explore and design a hierarchical grid system with focus on typography for screen and web media
2.6 Understand relevant aspects of the discourses and practices in contemporary graphic layout design
produce written and oral analyses of selected texts, identifying relevant issues
review and write descriptions and analyses of selected texts
reflect critically upon relationships between representative texts, examples of work and self practice
produce oral and written interpretations of and comparisons between selected works
develop and test rationales for self practice
conduct conventional presentations of outcomes
2.7Comprehend the process of graded assessment
employ a vocabulary for describing work
demonstrate the ability to write objectives and assessment criteria
actively participate in group and class critiques
consider and reflect upon self and peer design processes and decisions
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment - Content
- Introduction to layout structure
Rigid grids
Flexible grids
Composition with type
3.2Typography for books
Hierarchy - type specifications and styles defined
Readabilty - line length, tracking, scale, leading, font choice
Function - page format, columns, gutters, margins, composition
Typography for website design
Design variables - rules, repitition, reverses, colour, rhythm, cropping
Consider utilising conceptual images/elements
3.3Typographic narrative
Extended typographic symbols
Communication of story through editing content
Relationship between composition and content
3.4 Designing book structure
Design layout structures utilising the communication strengths of rigid and flexible grid systems
Explore 2D spacial compositions
Double-page spreads - mirrored/non-mirrored
Booklet format - page size, landscape, portrait, binding
3.5Output
Preparing files for print, screen and web based media
Presentation/crafting skills
3.6 Design for screen and web media
Design screen and web based layout structures utilising the communication strengths of rigid and flexible grid systems
Researching user and client motivation
Organising content/site-structure
Visualisation/mockup
3.7Contextual Study
Contextual research into contemporary domain values
Case studies and selected readings
Research strategies and reports - Teaching and Learning Strategy
- Lecturer prescribes project briefs that examine issues of form and techniques.
Lecturer monitors students' progress through the time management of individual projects.
Students research technical and formal issues to present as a class resource.
Students initiate research relating to content for their own projects.
Lecturer identifies problems with a student's process, lecturer and student develop strategies for approaching future projects.
Lecturer prescribes topics, students identify specific questions within those topics.
Students participate in informal presentations of their work.
Students participate in graded assessment according to criteria set by lecturer.
Graded assessment performed by self, peers and tutor. - Basic of Assessment
- Two assessments through submission of the design process and the final product. Criterion references using self, peer and tutor assessment methods.
Assignment One20
Assignment Two30
Assignment Three50
To pass this course, students must complete all assignments and accumulate
an overall course mark of no less than 50
Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.
