TOUR403 – Tourism Business Systems
Module code
TOUR403
Module title
Tourism Business Systems
Prescription
To enable students to identify, use and evaluate tourism business systems and processes that enable the delivery of a quality visitor experience and contribute to overall business effectiveness.
Programmes
- BI1604
NZQA Level
Level 4
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 80
- Self directed hours
- 70
- Total learning hours
- 150
Resources required
- Learning Outcomes
- 1: Demonstrate an understanding of and use the day-to-day financial and administrative
systems needed to run a tourism business effectively and efficiently.
2: Demonstrate an understanding of the role and importance of tourism business marketing in
the delivery of a quality visitor experience and the continued success of tourism
organisations. - Content
- - Financial theory, systems and processes; including financial terms, factors affecting financial
performance, finance performance monitoring, and simple budgeting and financial accounts.
- Tourism business systems and processes; including administration and information
processing systems, communication systems, electronic systems, and the impact of future
technological developments
- Marketing concepts including: the marketing mix; price, place, product and promotion,
marketing planning and activities including marketing research, and tourism business
marketing.
- Relevant legislation, regulations, standards and guidelines; risk management
- Professional practice attributes: effective communication, interpersonal skills, problem
solving, team work, team leadership, managing self, personal presentation, responsibility,
reliability. - Teaching and Learning Strategy
- Practical - workshops; off-site visits; group activities; includes team work, time management skills, recording of evidence, peer and tutor feedback incorporating current industry standards and modelling of professional practice and behaviour.
Theory - includes face-to-face, web-supported lectures and tutorials; use of 'Moodle' and the internet; inquiry-based learning. - Assessment Criteria
- Assessment in this module is achievement-based. The portfolio is comprised of multiple components, all compulsory. Candidates must attempt all components of the portfolio and must achieve a minimum C grade pass overall to pass the module
- Learning and Teaching Resource
- Required Text:
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually.
