BSQA648 – Marketing Planning and Control
Module code
BSQA648
Module title
Marketing Planning and Control
Prescription
Students will produce an operational marketing plan for a market or business interest.
Programmes
- BS8906
NZQA Level
Level 6
NZQA Credits
20
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 64
- Self directed hours
- 136
- Total learning hours
- 200
Resources required
- Learning Outcomes
- LEARNING OUTCOME ONE
Students will complete a situation analysis.
Key elements
a) Internal environment
b) External environment
c) Competitor analysis
d) Segment profiles
LEARNING OUTCOME TWO
Students will develop marketing objectives, strategies and tactics.
Key elements
a) Measureable objectives
b) Strategies
c) Tactics:
- marketing mix
LEARNING OUTCOME THREE
Students will produce a marketing action plan.
Key elements
Students will produce a marketing action plan.
Key elements:
a) Activities.
b) Responsibilities/accountabilities.
c) Interdepartmental support.
d) Timelines.
e) Indicative budget
f) Barriers to implementation
LEARNING OUTCOME FOUR
Students will design a monitoring and control system for their marketing plan.
Key elements
a) Key performance indicators.
b) Contingency planning.
