BSQA560 – Business Communication
Module code
BSQA560
Module title
Business Communication
Prescription
Students will apply communication knowledge and skills in the evolving context of New Zealand and global business.
Programmes
- BS0864
- BS8906
- CO0107
NZQA Level
Level 5
NZQA Credits
20
Delivery method
- Web-Enhanced
Learning hours
- Directed hours
- 64
- Self directed hours
- 136
- Total learning hours
- 200
Resources required
- Learning Outcomes
- Learning outcome one
Students will apply current communication theories to business situations.
Key elements:
a) Three or more communication theories, at least one being current.
Learning outcome two
Students will identify and explain how personal factors and behaviours can influence the communication process in business situations.
Key elements:
a) Self concept - including self esteem, self awareness.
b) Perceptions.
c) Culture.
d) Non-verbal communication, at least three of:
-paralanguage
-body language
-distance
-time
-touch
-eye contact
-environment.
Learning outcome three
Students will apply effective interpersonal communication skills in business situations.
Key elements:
a) Active listening:
-attending
-encouraging
-reflecting
-interpreting
-questioning.
b) Managing differences:
-assertiveness
-negotiation
-giving and receiving constructive feedback.
c) Interviewing.
d)Team work.
e) Meetings:
-participating
-chairing
-recording.
Learning outcome four
Students will demonstrate formal written and oral presentation skills that are clear, concise, courteous and correct, using currently recognised business formats.
Key elements:
a) Oral presentation to a group:
-content
-structure
-delivery
-visual support.
b) Business correspondence:
-email, and letter, each with a different purpose including one that resolves an issue.
c) Formal report, including:
-executive summary
-findings
-conclusions
-recommendations
-referencing.
Learning outcome five
Students will analyse the interactions between communication practice and organisational performance.
Key elements:
a) Organisational goals, policies, culture and ethics.
b) Communication structures and information flow.
c) Current and emerging technologies.
