BSPD722 – Business Essentials

Module code

BSPD722

Module title

Business Essentials

Prescription

Students will develop an understanding of the common principles underpinning business practice to enable further study in this area

NZQA Level

Level 7

NZQA Credits

Delivery method

Web-Enhanced

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: Upon successful completion of this module students will be able to:

1. Critically analyse the purpose of business in society
2. Analyse the principal elements of management
3. Analyse the principal elements of marketing
4. Analyse the principal elements of economics
5. Analyse the principal elements of accounting
6. Analyse the principal elements of communication and evaluate the use of communication technologies in a global environment
Content: Management
- understanding the management task
- management theories in an organisational setting
- aspects of organisational behaviour in the contemporary workplace
- activities in the design, production and improvement of services and goods
- human resource management activities in an organisation
- organisational issues - culture, design, influences
- introduction to the operations function
- human resource developmen
- the management of culturally diverse teams in a global environment

Marketing
- marketing function
- the purpose of marketing management and marketing plans
- marketing tools used in different business situations
- consumer behaviour
- market segmentation and research
- issues in e-marketing

Economics
- the basic economic problem
- economic theory and methodology and economic concepts and terms
- demand, supply and the prices mechanism
- economic models to examine current economic issues
- policy options and issues related to government interventions
- international business in an economic context
- international trade

Accounting
- the practice of accountancy in business
- the role and purpose of accounting elements and financial statements
- the financial statements of a business

Communication
- organisational communication
- the communication process in a business context
- the use of communication technologies in a global environment
Learning and Teaching Resource: Teaching will involve blended delivery methods incorporating theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest lecturers, field trips, role-play, video conferencing, and on-line delivery, as appropriate
Teaching and Learning Strategy: An extended reading list will be supplied by the lecturer at commencement of the module. This will be updated annually.