BMAVX230 – Business Practice for the Creative Industries

Module code
Module title
Business Practice for the Creative Industries
This module provides students with the commercial and management skills required to launch or develop a small business within the New Zealand creative industries. The module is aimed at creative practitioners interested in commercialising their creative skills and considers a range of business practices required to do this including financial management, legal considerations, marketing and brand management, business planning, funding and sponsorship, pricing strategies and relationship management. Students will be encouraged to apply their research to a specific creative enterprise, enabling them to understand the centrality of business thinking in developing successful creative ventures.
  • BM1001
  • BM7000
  • BM9601
  • CO0005
NZQA Level
Level 6
NZQA Credits
Delivery method
  • Web-Based
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1Understand relevant aspects of the critical discourse surrounding contemporary practice
produce written and oral analyses of selected texts, identifying relevant issues
use writing and research strategies to analyse and describe selected texts
develop critical synergies between representative texts, examples of work and self practice
produce oral and written interpretations of and comparisons between selected works
develop and test rationales for self practice
conduct conventional presentations of outcomes
demonstrate competent interpersonal and communication skills
2.2Understand the dynamic and challenging business environment of the creative industries
consider the historical, changing and current context of the New Zealand creative industries
understand the relationship between New Zealand and global creative industries
identity the range of business practices required to develop a successful business within the local and/or global creative industries
2.3Understand marketing skills and brand management techniques relevant for the promotion of a creative venture
establish competitive positions, prices and promotional techniques to market products or services
identify and use fundamental design concepts and presentation strategies to market concepts to a selected audience
develop strategies to generate new and continued business
develop and demonstrate a range of effective client and staff liaison skills
understand how branding can be applied to a small creative enterprise
consider ways and strategies for attaining effective media coverage
2.4Understand financial management and income generation strategies relevant to creative ventures
identify financial and tax obligations,
consider the range of ways to generate income as a creative practitioner
analyse and apply various approaches to pricing and invoicing creative work
2.5Understand the structural and legal requirements for establishing a business within the creative industries
analyse the range of trading entities, and the obligations associated with each organisational structure
consider legal requirement and issues associated with creative practice including copyright, and intellectual property
consider internal structure associated with a business, including employment practice, health and safety requirements, and human resource management
2.6Comprehend the process of graded assessment
employ a vocabulary for describing work
actively participate in group and class critiques
consider and reflect upon self and peer processes and decisions
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment
3.1Business Structure/Systems
Business plans
Business Models
Intellectual property
Interpersonal skills
Human resource
Health and safety obligations
3.2Marketing and Promotion
Self promotion
Customer liaison and communication
Publicity and media coverage
3.3Financial Management
Income Generation
Pricing Strategies
Funding and sponsorship
Identification of roles
Monitoring progress and workloads
Time management
Negotiation skills
3.5Presentation skills
Written, visual, aural
Organisation and structure of material
Consideration of audience
Group presentation skills
3.6Communiticating with a range of cultures
Content of interest Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience

Learning and Teaching Resource
Lecturer constructs modules for analysis and discussion of texts and visual works.
Students participate in dialogue and identify relevant themes from lectures and readings.
Students develop their understanding of issues explored in texts and visual works.
Students identify areas of interest that form the basis a written and oral study.
Lecturer negotiates topic, workload, and the form of the presentation with students.
Students participate in collaborative critiques.
Lecturer facilitates students' progress through structured exercises and supervision of regular self-assessment.
Graded assessment performed by self, peers, and tutor.
Assessment Criteria
To pass this course, students must complete all assignments and accumulate an overall course mark of no less than 50.

1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in te reo Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.