BMAVX230 – Business Practice for the Creative Industries

Module code

BMAVX230

Module title

Business Practice for the Creative Industries

Prescription

This module provides students with the commercial and management skills required to launch or develop a small business within the New Zealand creative industries. The module is aimed at creative practitioners interested in commercialising their creative skills and considers a range of business practices required to do this including financial management, legal considerations, marketing and brand management, business planning, funding and sponsorship, pricing strategies and relationship management. Students will be encouraged to apply their research to a specific creative enterprise, enabling them to understand the centrality of business thinking in developing successful creative ventures.

Programmes

BM1001
BM9601

NZQA Level

Level 6

NZQA Credits

Delivery method

Web-Based

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: 2LEARNING OUTCOMES AND PERFORMANCE CRITERIA2.1Understand relevant aspects of the critical discourse surrounding contemporary practice-produce written and oral analyses of selected texts, identifying relevant issues-use writing and research strategies to analyse and describe selected texts-develop critical synergies between representative texts, examples of work and self practice-produce oral and written interpretations of and comparisons between selected works-develop and test rationales for self practice-conduct conventional presentations of outcomes-demonstrate competent interpersonal and communication skills2.2Understand the dynamic and challenging business environment of the creative industries -consider the historical, changing and current context of the New Zealand creative industries-understand the relationship between New Zealand and global creative industries-identity the range of business practices required to develop a successful business within the local and/or global creative industries2.3Understand marketing skills and brand management techniques relevant for the promotion of a creative venture-establish competitive positions, prices and promotional techniques to market products or services -identify and use fundamental design concepts and presentation strategies to market concepts to a selected audience-develop strategies to generate new and continued business -develop and demonstrate a range of effective client and staff liaison skills-understand how branding can be applied to a small creative enterprise -consider ways and strategies for attaining effective media coverage2.4Understand financial management and income generation strategies relevant to creative ventures-identify financial and tax obligations, -consider the range of ways to generate income as a creative practitioner-analyse and apply various approaches to pricing and invoicing creative work 2.5Understand the structural and legal requirements for establishing a business within the creative industries-analyse the range of trading entities, and the obligations associated with each organisational structure-consider legal requirement and issues associated with creative practice including copyright, and intellectual property-consider internal structure associated with a business, including employment practice, health and safety requirements, and human resource management 2.6Comprehend the process of graded assessment-employ a vocabulary for describing work-actively participate in group and class critiques-consider and reflect upon self and peer processes and decisions-participate in ongoing formative assessment-consider, discuss and document self and peer performances for graded assessment
Content: 3CONTENT AND PROCESS3.1Business Structure/SystemsBusiness plansBusiness ModelsCopyrightIntellectual propertyInterpersonal skillsHuman resourceHealth and safety obligations3.2Marketing and PromotionSponsorships/fundingBrandingSelf promotionEventsNetworkingCustomer liaison and communicationPublicity and media coverage3.3Financial ManagementBudgetsTaxationBookkeeping Income GenerationPricing StrategiesFunding and sponsorship3.4GroupworkIdentification of rolesMonitoring progress and workloadsTime managementNegotiation skillsDecision-making3.5Presentation skillsWritten, visual, auralOrganisation and structure of material Consideration of audienceGroup presentation skills3.6Communiticating with a range of culturesContent of interest Content of interest to a Mori audienceNew Zealand cultural identitiesContent from at least one other cultureModes of address appropriate to the audience
Learning and Teaching Resource: 4LEARNING PROCESSLecturer constructs modules for analysis and discussion of texts and visual works.Students participate in dialogue and identify relevant themes from lectures and readings.Students develop their understanding of issues explored in texts and visual works.Students identify areas of interest that form the basis a written and oral study.Lecturer negotiates topic, workload, and the form of the presentation with students.Students participate in collaborative critiques.Lecturer facilitates students' progress through structured exercises and supervision of regular self-assessment.Graded assessment performed by self, peers, and tutor.
Assessment Criteria: To pass this course, students must complete all assignments and accumulate an overall course mark of no less than 50.Note:1)Attendance requirements of the School of Media Arts must be observed.2)If you wish to be assessed in te reo Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.