BMAUX105B – Introduction to Public Relations
Module code
BMAUX105B
Module title
Introduction to Public Relations
Prescription
The first part of this module introduces students to the theory and practises of public relations. Students will develop an awareness of the strategies, techniques and structures needed for public relations activities. The module also introduces students to some of the basic concepts and techniques used in advertising.
Programmes
- BM0701
NZQA Level
Level 5
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Total learning hours
- 150
Resources required
