BMALX233 – Consumer Behaviour and Society

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Module code
BMALX233
Module title
Consumer Behaviour and Society
Prescription
The purpose of this module is to provide the student with an understanding of the current theories of consumer behaviour and the practical application of these to marketing management in general, and non-personal marketing communications in particular. This module will consider representation and the psychological, sociological, cultural, gender and political aspects of consumer behaviour from the perspective of a marketing decision maker.
Programmes
  • BM9601
NZQA Level
Level 6
NZQA Credits
15
Delivery method
  • Web-Enhanced
Learning hours
Directed hours
45
Self directed hours
105
Total learning hours
150
Resources required