BMAFD604 – Fashion Design

Module code
Module title
Fashion Design
Students will focus on conceptualising an original collection. Students will explore customer market profiles, market segmentation, customer fit, fabric and materials, along with sourcing and selection skills for this target market. Through experimentation students will research to resolve technical issues. Students will test the interrelationships between ideation, visual research, marketing, communication, sketching, and design presentation. They will identify customer profiles, researching major areas of specialisation, sources of inspiration and fabrication selection to inform and prepare for a collection.
  • BM9601
NZQA Level
Level 6
NZQA Credits
Delivery method
  • Not Web enabled
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1Use a process which advances the structured and reflective refinement of a design problem
- identify the problems and issues set in the course brief
- complete self-directed research and reflect upon working processes
- demonstrate the structured resolution of a process through the generation, regeneration, manipulation, and refinement of ideas
- discuss with peers and tutors the individual working process adopted
- show evidence of independent and interdependent processes for working

2.2Develop a project proposal that explores and refines design concepts within selected areas of fashion design or fashion practice
- explore new fashion design concepts within a particular direction or a selected fashion practice project
- successfully perform the tasks and criteria set out in the proposal
- demonstrate the ability to extend a project proposal within individually negotiated criteria
- demonstrate a thorough understanding of textiles and their appropriate construction methods

2.3 Demonstrate the negotiated tasks and criteria set out in the project proposal which demonstrates current professional practice in the fashion industry
- apply research into fashion trends and directions to the production of works
- understand and implement design strategies for the production of concepts
- develop self-reflective practice to refine and evaluate design concepts
- work effectively within a set time frame

2.4 Understand the relationships between fashion design and fashion forecasting strategies
- identify and describe target audiences
- test and refine elements of the production and materials techniques
- understand and employ a vocabulary for the communication of a collection concept using a range of strategies
- compare the global influences of economic, political, environmental issues in social and business practices and consider their potential impact on future developments for the fashion industry
- apply forecasting strategies to the design of a fashion collection concept

2.5 Understand relevant aspects of the critical discourse surrounding contemporary practices
- Produce written and/or oral analysis of selected works , identifying relevant issues
- Use writing and research strategies to analyse and describe selected texts
- Conduct conventional professional presentations of outcomes

2.6Comprehend the process of a graded assignment
- employ a vocabulary for describing work
- write own objectives
- actively participate in group and class critiques
- consider and reflect upon self and peer design processes and decisions
- participate in ongoing formative assessment
- consider, discuss, and document self and peer performances for graded assessment
3.1 Research
Current fashion trends
Market segments
Fabric selections and methods of construction
Forecasting strategies

3.2 Design
Concept development
Design and communication strategies
Innovation and construction methods
Critiques of design in relationship to forecasting

3.3 Consumers
Customer profile
Pricing strategies
Target audience and market

3.4 Communication
Investigations of communication techniques
Professional Presentation skills

3.5 Contextual Research
Contextual research into contemporary domain issues
Case studies and selected texts
Research strategies and report

3.5 Communicating with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
Lecturer establishes themes and issues for analysis and discussion.
Lecturer constructs models for analysis and discussion of texts and visual works.
Students participate in dialogue and identify relevant themes from lectures and readings.
Students develop their understanding of issues explored in texts and visual works.
Students identify areas of interest that form the basis of an essay, research topic and presentation.
Lecturer negotiates topic, workload, and the form of the presentation with students.
Students participate in collaborative critiques.
Lecturer facilitates students' progress through structured exercises and supervision of regular self-assessment.
Graded assessment performed by self, peers, and tutor.
Assessment Criteria
To pass this module, students must complete and pass all assignments and accumulate an overall module mark of no less than 50