BMA0X141 – Design: An Introduction

Module code

BMA0X141

Module title

Design: An Introduction

Prescription

This module offers students an introduction to conventional design practice, for both screen and print. The course facilitates students' exploration of the distinctive qualities of digital media through image manipulation. Students will acquire basic skills in the computer software and development processes involved in the production of digital media. It also includes an overview of historical and contemporary graphic design. Students will explore the relationship between design elements and their contribution to the graphic communication of concepts.

NZQA Level

Level 5

NZQA Credits

Delivery method

Web-Based

Learning hours

Total learning hours: 150

Resources required

Learning and Teaching Resource: 2LEARNING OUTCOMES AND PERFORMANCE CRITERIA
2.1Develop a process for systematically addressing visual situations
" discuss, reflect and interpret project briefs
" participate in directed research and practical assignments
" demonstrate the systematic development of a process through the generation, regeneration, manipulation and synthesis of ideas
" define a self-critical working process for developing and refining ideas

2.2Understand the fundamental principles and mechanics of computers
"demonstrate a basic understanding of computer file systems
"demonstrate a basic understanding of digital formats
"demonstrate efficient use of a computer laboratory environment

2.3Develop an understanding of the process of manipulating images in a digital
medium
" explore means of generating images on the computer
" utilise input devices to transfer non-digital imagery into the computer
" develop a basic knowledge of software used to manipulate digital images
" develop a basic understanding of the technical issues surrounding the computer screen as a presentation medium

2.4Understand typography as an element in visual communication
"consider the relationship between typeface choice and communication
"explore and integrate type as a design element
"consider the functional role of type communication

2.5Acquire a basic understanding of graphic visual communication
"experiment with and control a variety of traditional and non-traditional graphic design materials
"develop a series of works to test the formal consistency of visual communication
"demonstrate a basic understanding of composition in response to visual situations

2.6 Understand selected research methods and their relevance to a graphic and digital design
"produce written comparisons and analyses of selected texts
"produce oral and written descriptions of self practice
"use conventional forms of writing to analyse texts
"participate in conventional presentations of outcomes
"test the use of selected methods in the production of works
Content: 3.1Formal qualities of graphic elements
File formats (vector vs. bitmap)
Colour setup (spot colour vs. process; RGB vs. CYMK)
Scale (resolution)

3.2The computer and the digital environment
Parts of the computer
Creating, modifying and saving files
Copying files and making backups

3.3Bitmap based
Properties of bitmap
Scanning
Resolution
Colour models
Image manipulation and generation

3.4Vector based
Properties of vector
Colour models
Image manipulation and generation

3.5Typography
Formal and functional exercises for integrating type with images
Type classification
History of type development
Integrate type and image, considering the contribution of form to communication

3.6Composition and layout
Collecting and recording graphic symbols through study and drawing
Layout structures for print and screen
Explore digital and non-digital graphic design processes
An introduction to graphic design / digital practice

3.7Contextual Study
Introduce the history of design
Contextual research into design values
Case studies and selected readings
Assessment Criteria: 5ASSESSMENT
Through submission of all studio work, research and notes. Criterion referenced using self, peer and tutor assessment methods.

Assignment One
20 percent

Assignment Two
30 percent

Assignment Three
50 percent

To pass this course students must pass all assignments and accumulate
an overall course mark of no less than 50

Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in te reo Mori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.