BMA0G345 – Graphic Design: Project

Module code
Module title
Graphic Design: Project
In this module the student will negotiate projects which extend their existing knowledge of a particular field of graphic design. The self-directed nature of this module requires the student to determine for themselves the particular field of knowledge they wish to pursue. Through applied research the student will advance the refinement and synthesis of a body of work already developed.
  • BM7000
  • BM9601
NZQA Level
Level 7
NZQA Credits
Delivery method
  • Web-Based
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes

2.1Understand an integrated, reflective process for responding to visual situations
discuss, identify and evaluate the issues within the project brief
research, analyse and incorporate negotiated criteria for self-directed projects
integrate acquired practical, communication and analytical skills in the process of responding to visual situations
individualise a self-critical working process for developing and refining ideas
show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses to selected projects
adopt independent and interdependent design processes

2.2Acquire knowledge in designing a project brief that explores a specialist area of graphic design
isolate the issues from a previous brief(s) and extend the knowledge attained by writing a brief with new learning outcomes
develop additional performance and assessment criteria
draw a timeline to address deadlines and time-management
successfully perform the tasks and criteria set out in the new negotiated contract
demonstrate the ability to extend a design brief with individual, negotiated criteria

2.3Understand the value of self-evaluation within the context of professional practice
demonstrate the ability to extend a design brief with individual, negotiated criteria
consider and reflect upon the relationship between an adopted process and the final product
continuously self-evaluate performances independent of institutional assessment
participate in self/peer critiques for ongoing formative assessment
critically consider, discuss and document self and peer performances for regular graded assessment
actively participate in and facilitate group and class critiques

2.4Understand the values, methodologies and strategies which inform current professional practice in a selected domain
compare, analyse, and evaluate selected texts identifying issues relevant to a specific contemporary practice
analyse a selection of current works and identify the specific methods used in their production
compare significant changes in methods of practice and strategies for production relevant to a specific contemporary practice
develop and implement a strategy for the production of work which explicitly applies the analysis of values from a domain
evaluate self-practice using normative criteria derived from a current domain
plan and implement a conventional presentation of own works
develop critical synergies between representative texts, examples of work and self-practice
3.1Extend an idea
Develop a new aspect or emphasis from a project previously investigated, eg extend a publication project to include posters, flyers and point of sale stand

3.2The research and application of a new field of inquiry
Inquiry into new technical/procedural terrain that is subsequently applied to an existing body of knowledge, eg learn software to convert an already existing book into an interactive book

3.3Bridging courses together
To comprehensively develop one project or series of ideas from various different perspectives, eg join together the Publication and Corporate Image Design courses to thoroughly examine one company from several perspectives

3.4 Contextual Research
Contextual research into contemporary domain values and constructs
Case studies and selected readings
Research strategies and reports

3.5Communication with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
Lecturer prescribes industry or professional focus in project brief.
Students negotiate criteria.
Lecturer monitors students' progress through the time management of individual projects.
Students contribute to research of course content.
Students research briefs to extend and individualise projects.
Students identify problems with their process and adopt strategies to address those problems.
Lecturer prescribes issues, students identify specific questions in relation to those issues.
Students initiate times for critiques.
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor.
Assessment Criteria
Submission to include research, computer and studio working process as well as finished publication. Criterion referenced using self, peer and tutor assessment methods.

To pass this course, students must complete all assignments and accumulate
an overall course mark of no less than 50