BMA0G330 – Graphic Design: Publication

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Module code
BMA0G330
Module title
Graphic Design: Publication
Prescription
The purpose of this module builds on the typography and layout skills acquired in 'Graphic Design: Grid' by extending this knowledge to publication design. A survey of publication design addresses some historical, marketing and social issues that relate to the design of publications. The student will study a wide variety of publications to refine their understanding of how designers can best communicate information to their audience.
Programmes
  • BM7000
  • BM9601
NZQA Level
Level 7
NZQA Credits
15
Delivery method
  • Web-Based
Learning hours
Directed hours
60
Self directed hours
90
Total learning hours
150
Resources required
Learning Outcomes
2 LEARNING OUTCOMES AND PERFORMANCE CRITERIA

2.1Understand an integrated, reflective process for responding to visual situations
discuss, identify and evaluate the issues within the project brief
research, analyse and incorporate negotiated criteria for self-directed contracts
integrate acquired practical, communication and analytical skills in the process of responding to visual situations
individualise a self-critical working process for developing and refining ideas
show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses to selected projects
adopt independent and interdependent design processes

2.2Understand the values, methodologies and strategies which inform current professional practice in a selected domain
compare analyse, and evaluate selected texts identifying issues relevant to a specific contemporary practice
analyse a selection of current works and identify the specific methods used in their production
compare significant changes in methods of practice and strategies for production relevant to a specific contemporary practice
develop and implement a strategy for the production of work which explicitly applies the analysis of values from a domain
evaluate self-practice using normative criteria derived from a current domain
plan and implement a conventional presentation of own works
develop critical synergies between representative texts, examples of work and self-practice

2.3Understand layout structures for extended publications
consider consistency of style throughout the publication while still acknowledging different forms of content
design the layout structure to reflect the style appropriate for the intended audience

2.4Understand the communication need of a publication
consider the conceptual 'framework' of how best to structure/communicate the content
research and consider audience, publication siting and location
address issues of communication by looking at the relationship between concepts and images/text
develop an appropriate relationship between form and function relevant to the chosen publication

2.5Recognise the vocational issues and considerations involved in publication production
demonstrate the ability to explain and discuss an adopted design process through the formal presentation of work in progress
demonstrate a proficient practical understanding of desktop publishing software
begin to understand the production-print process involved in publication design
recognise the budget considerations and practical implications of paper stock, colour and number of plates

2.6Understand the integration of computers into a design process
identify and apply common computer processes and logic across appropriate publication programmes
demonstrate the integration of computer ideas into the overall studio design process
experiment with approaches for addressing and solving technical problems that arise
consider and test a variety of methods and approaches for learning computer skills and knowledge

2.7Understand the value of self-evaluation within the context of professional practice
demonstrate the ability to extend a design brief with individual, negotiated criteria
consider and reflect upon the relationship between an adopted process and the final product
continuously self-evaluate performances independent of institutional assessment
participate in self/peer critiques for ongoing formative assessment
critically consider, discuss and document self and peer performances for regular graded assessment
actively participate in and facilitate group and class critiques
Content
3. CONTENT

3.1Publication design history
For example:
Illustrated magazines and the photographic revolution
Photojournalism between the wars
The first age of the art director
The New York School: 1945-68
1968 and after

Magazine design

Financial publications

Instruction publications

3.2 Information recontextualisation
Analyse and explore interpretative possibilities of a chosen publication

3.3 Designing a publication
Design layout samples utilising the communication strengths of appropriate layout structures (grids)
Explore 2-dimensional spacial concepts
Layout structures - rigid and flexible grids
Typography hierarchy
Typographic function/legibility
Type fonts
Explore design variables
Consider the relationship between concepts, images and design elements
Consider audience/siting

3.4 Technical, practical and budget consideration
Desktop publishing - type styles, master pages, column guides, scanning, importing, Files for prepress - linked graphics, resolution, separations and bleed
Printing - number of printing plates, diecutting, embossing, paper stock

3.5 Communication with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience

Teaching and Learning Strategy
4Learning Process
Lecturer prescribes industry or professional focus in project brief.
Students negotiate criteria.
Lecturer monitors students' progress through the time management of individual projects.
Students contribute to research of course content.
Students research briefs to extend and individualise projects.
Students identify problems with their process and adopt strategies to address those problems.
Lecturer prescribes issues, students identify specific questions in relation to those issues.
Students initiate times for critiques.
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor.
Assessment Criteria
5ASSESSMENT
Submission to include research, computer and studio working process as well as finished publication. Criterion referenced using self, peer and tutor assessment methods.

To pass this course. students must complete all assignments and accumulate
an overall course mark of no less than 50