BMA0G215 – Graphic Design: Grid

Module code

BMA0G215

Module title

Graphic Design: Grid

Prescription

This module introduces students to layout structure, exploring both rigid and flexible grid structure systems. The module will explore communication from a functional and narrative perspective - messages sent and received - in the context of layout for print, screen and web based media.

Programmes

BM9601

NZQA Level

Level 6

NZQA Credits

Delivery method

Web-Based

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: Understand a process which advances the structured and reflective refinement of a visual situation "identify the situations and issues set in the course brief "complete self-directed research and reflect upon working processes "demonstrate the structured resolution of a process through the generation, regeneration, manipulation and refinement of ideas "discuss with peers and tutors the individual working process adopted "show evidence of independent and interdependent processes for working 2.2Acquire a knowledge of layout structure conventions "demonstrate through layout studies an understanding of rigid and flexible grids "identify and discuss contemporary examples of layout structures "discuss the implication/role of technology to layout structures "Identify and discuss differences between screen and print based media. 2.3Understand typography for book design "consider and apply issues of hierarchy, communication, function, readability "explore and apply an understanding of design variables and type specifications 2.4Develop an understanding of the contextual relationship between images and communication "consider the interrelationship between concepts and images/elements "explore and apply a visual vocabulary of extended typography 2.5Produce grid systems that resolve 2-dimensional spacial and communication issues Produce grid systems that resolve 2-dimensional spacial and communication issues "explore and design a rigid grid system with a focus on book typography and issues of hierarchy and function "explore and design a flexible layout with an emphasis on narrative and communication "examine and control 2-dimensional spacial elements and figure/field relationships "explore and design a hierarchical grid system with focus on typography for screen and web media 2.6 Understand relevant aspects of the discourses and practices in contemporary graphic layout design "produce written and oral analyses of selected texts, identifying relevant issues "review and write descriptions and analyses of selected texts "reflect critically upon relationships between representative texts, examples of work and self practice "produce oral and written interpretations of and comparisons between selected works "develop and test rationales for self practice "conduct conventional presentations of outcomes 2.7Comprehend the process of graded assessment "employ a vocabulary for describing work "demonstrate the ability to write objectives and assessment criteria "actively participate in group and class critiques "consider and reflect upon self and peer design processes and decisions "participate in ongoing formative assessment "consider, discuss and document self and peer performances for graded assessment
Content: Introduction to layout structure Rigid grids Flexible grids Composition with type 3.2Typography for books Hierarchy - type specifications and styles defined Readabilty - line length, tracking, scale, leading, font choice Function - page format, columns, gutters, margins, composition Typography for website design Design variables - rules, repitition, reverses, colour, rhythm, cropping Consider utilising conceptual images/elements 3.3Typographic narrative Extended typographic symbols Communication of story through editing content Relationship between composition and content 3.4 Designing book structure Design layout structures utilising the communication strengths of rigid and flexible grid systems Explore 2D spacial compositions Double-page spreads - mirrored/non-mirrored Booklet format - page size, landscape, portrait, binding 3.5Output Preparing files for print, screen and web based media Presentation/crafting skills 3.6 Design for screen and web media Design screen and web based layout structures utilising the communication strengths of rigid and flexible grid systems Researching user and client motivation Organising content/site-structure Visualisation/mockup 3.7Contextual Study Contextual research into contemporary domain values Case studies and selected readings Research strategies and reports
Teaching and Learning Strategy: Lecturer prescribes project briefs that examine issues of form and techniques. Lecturer monitors students' progress through the time management of individual projects. Students research technical and formal issues to present as a class resource. Students initiate research relating to content for their own projects. Lecturer identifies problems with a student's process, lecturer and student develop strategies for approaching future projects. Lecturer prescribes topics, students identify specific questions within those topics. Students participate in informal presentations of their work. Students participate in graded assessment according to criteria set by lecturer. Graded assessment performed by self, peers and tutor.
Basic of Assessment: Two assessments through submission of the design process and the final product. Criterion references using self, peer and tutor assessment methods. Assignment One20 Assignment Two30 Assignment Three50 To pass this course, students must complete all assignments and accumulate an overall course mark of no less than 50 Note: 1)Attendance requirements of the School of Media Arts must be observed. 2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.