BMA0C205 – Web Media

Module code
Module title
Web Media
1 GENERAL AIM AND RATIONALE This module introduces students to diverse websites. The focus is on students developing skills in the production of written and visual material for a range of websites and gaining knowledge of the context in which those websites operate. The module provides students with the opportunity to develop team skills in planning and writing for websites. Students will practice basic web publication, from planning and development of website content, to the production of text, photographs, community features, advertisements and audio and video clips. Students will work as individuals and in groups.
  • BM9601
  • CO0005
NZQA Level
Level 6
NZQA Credits
Delivery method
  • Not Web enabled
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes

2.1.Understand a process which advances the structured and reflective refinement of a web-based project
-identify the propositions and issues set in the module brief
-complete and reflect upon self-directed working processes
-generate, develop and refine ideas
-adopt independent and interdependent processes for working

2.2. Understand the impact of the Web on media production
-analyse the structure of websites
-gather information on the Web using search engines
-gather and communicate information on the Web using a range of web based tools
-experiment with content delivery to mobile phones, personal hand-held computers, email and internet browsers

2.3.Understand the role of elements in websites
-analyse image/text relationships
-analyse the role of words used on websites
-describe and analyse the role of audience culture on website usability
-analyse the effect of typography on website usability
-analyse the role of words in website navigation

2.4.Understand website conventions
-identify and analyse website conventions
-utilise the internet for network and research purposes
-understand writing conventions for websites
-analyse audience expectations
-use a selected convention to develop web content
-work as part of an editorial team

2.5.Understand relevant aspects of the discourse surrounding contemporary websites
-produce written and oral analyses of selected texts and identify relevant issues
-describe and analyse selected texts using conventional academic writing
-develop synergies between representative texts, examples of work and self-practice
-produce oral and written descriptions, interpretations and comparisons between selected works

2.6.Comprehend the process of graded assessment
-employ a vocabulary for describing work
-write individualised learning objectives
-actively participate in group and class critiques
-consider and reflect upon self and peer design processes and decisions
-participate in ongoing formative assessment
-consider, discuss and document self and peer performances for graded assessment
3.1Writing to be found
A brief history of the internet and the digital revolution
How the web works
How search engines rank pages
How the internet has changed media structures
The impact of mobile technology on media production
Audio interviewing for the web
Gathering information and communication on the web
3.2Legibility in representational constructs
The self-contained page
Conventions for writing for the Web (specific headings, usability, highlighted phrases, bullet points, brevity, use of keywords, hyperlinks)
How people read the web
3.3A readable webzine
The creation of stories
Inserting images and/or photos
Inserting audio stories
Adding 'community' content
3.4Elements on the web page
Digital and video images
Audio slideshows
Navigational devices
Search functionality
3.5Communicating with a range of cultures
Content of interest to a Maori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
3.6Selected case studies
Texts, precedents, own work
Analysis, discussion, application, synthesis
Critical reflection on interpretation, value and genre
Learning and Teaching Resource
Lecturer prescribes research briefs that examine internet writing and creation of content.
Students negotiate criteria with lecturer.
Lecturer monitors students' progress through the time management of individual projects.
Students research conceptual issues to present as a class resource.
Students participate in presentations of their work.
Students negotiate and define criteria for graded assessment.
Graded assessment performed by self, peers, and tutor.
Assessment Criteria
To pass this module, students must complete all assignments and accumulate an overall module mark of no less than 50.

1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in te reo Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.