BMA0A150 – Word, Image, Sound

Module code

BMA0A150

Module title

Word, Image, Sound

Prescription

The purpose of this module introduces the student to a wide range of discursive practices and research methods related to media and the arts. The student will develop tools for analysing cultural texts in a range of written, visual and aural media and the contexts in which they are produced. The student is required to critically reflect on the material presented and to extract relevant issues from that material.

Programmes

BM9601

NZQA Level

Level 5

NZQA Credits

Delivery method

Not Web enabled

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: 2.1 Understand a process for identifying issues relevant to conventions in media and the arts
- demonstrate an ability to isolate relevant issues from material presented
- demonstrate an ability to critically reflect on material presented
- demonstrate systematic development and extension of ideas

2.2 Develop academic writing skills
- develop a vocabulary for referring to discourse and practice in media and the arts
- write an opinion-based analytical essay using three-part structure and a coherent line of argument
- use recognised methodology to write a research essay showing clear referencing, bibliography, structured argument and mechanical competency

2.3 Understand relevant aspects of the discourses and practices in contemporary word, image and sound.
- produce written comparisons and analyses of selected texts
- produce oral and written descriptions of self practice
- use conventional forms of writing to analyse texts
- participate in conventional presentations of outcomes
- test the use of selected methods of the production of works

2.4 Be aware of communication skills and interpersonal skills
- discuss a selection of theories and models of human behaviour and communication
- practise receiving and giving feedback appropriately

2.5 Develop verbal presentation skills
- analyse a variety of methods for verbal presentation of ideas
- participate in group and class discussions
- deliver a joint seminar presentation using appropriate visual, verbal, audio and audience participation techniques

2.6 Understand assessment methodology within the context of an academic
Institution
- develop a vocabulary for describing analysis and documentation processes
- demonstrate an understanding of criteria described in marking schedules
- participate in formative assessment
Content: 3.1 Analytical tools for identifying issues
Vocabulary of analysis
Distinguishing between fact, opinion and inference
Structure of logical arguments
Creative and critical responses
Description, interpretation, evaluation, currency

3.2 Academic research and writing
Research conventions and practices
Time management
Accessing data bases
Note-taking
Mechanics of writing
Reading skills
Summarising and paraphrasing information
Index referencing and compiling bibliographies
Expository essay structure and style

3.3 Discourse relevant to selected media practices including, but not limited to:
Key concepts: communication theory, semiotics, media, mediation, modes of production, text, reception, analytical perspectives, structuralism, narrative, ideology and discourse, power and resistance, identity and representation, ethnicity, gender and representation, culture, enlightenment, romanticism, post modernism, realism
Fields of practice: moving image, music, photography, advertising, design, contemporary art, writing, print, digital media

3.4 Communication theories and interpersonal communication
Communication process models
Non-verbal communication
Transactional analysis
Neurolinguistic programming
Feedback methods, listening skills, feedback skills

3.5 Verbal presentation skills
Planning
Preparation and structure
Delivery - content and manner
Audience participation
Audio visuals
Evaluation
Teaching and Learning Strategy: One-hour lectures and three-hour tutorials
Discussions
Individual and group exercises
Analyses of written, visual and aural texts
Seminars
Basic of Assessment: 500 word analytic essay, opinion-based20
2000 word research essay40
30 minute joint presentation40

To pass this module, students must complete all assignments and achieve an overall mark of no less than 50.

Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.