BMA0A150 – Word, Image, Sound

Module code
Module title
Word, Image, Sound
The purpose of this module introduces the student to a wide range of discursive practices and research methods related to media and the arts. The student will develop tools for analysing cultural texts in a range of written, visual and aural media and the contexts in which they are produced. The student is required to critically reflect on the material presented and to extract relevant issues from that material.
  • BM9601
NZQA Level
Level 5
NZQA Credits
Delivery method
  • Not Web enabled
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1Understand a process for identifying issues relevant to conventions in media and the arts
demonstrate an ability to isolate relevant issues from material presented
demonstrate an ability to critically reflect on material presented
demonstrate systematic development and extension of ideas

2.2Develop academic writing skills
develop a vocabulary for referring to discourse and practice in media and the arts
write an opinion-based analytical essay using three-part structure and a coherent line of argument
use recognised methodology to write a research essay showing clear referencing, bibliography, structured argument and mechanical competency

2.3Understand relevant aspects of the discourses and practices in contemporary word, image and sound.
produce written comparisons and analyses of selected texts
produce oral and written descriptions of self practice
use conventional forms of writing to analyse texts
participate in conventional presentations of outcomes
test the use of selected methods of the production of works

2.4Be aware of communication skills and interpersonal skills
discuss a selection of theories and models of human behaviour and communication
practise receiving and giving feedback appropriately

2.5 Develop verbal presentation skills
analyse a variety of methods for verbal presentation of ideas
participate in group and class discussions
deliver a joint seminar presentation using appropriate visual, verbal, audio and audience participation techniques

2.6 Understand assessment methodology within the context of an academic
develop a vocabulary for describing analysis and documentation processes
demonstrate an understanding of criteria described in marking schedules
participate in formative assessment
Analytical tools for identifying issues
Vocabulary of analysis
Distinguishing between fact, opinion and inference
Structure of logical arguments
Creative and critical responses
Description, interpretation, evaluation, currency

3.2Academic research and writing
Research conventions and practices
Time management
Accessing data bases
Mechanics of writing
Reading skills
Summarising and paraphrasing information
Index referencing and compiling bibliographies
Expository essay structure and style

3.3Discourse relevant to selected media practices
Including, but not limited to:
Key concepts: communication theory, semiotics, media, mediation, modes of production, text, reception, analytical perspectives, structuralism, narrative, ideology and discourse, power and resistance, identity and representation, ethnicity, gender and representation, culture, enlightenment, romanticism, post modernism, realism

Fields of practice: moving image, music, photography, advertising, design, contemporary art, writing, print, digital media

3.4Communication theories and interpersonal communication
Communication process models
Non-verbal communication
Transactional analysis
Neurolinguistic programming
Feedback methods, listening skills, feedback skills

3.5Verbal presentation skills
Preparation and structure
Delivery - content and manner
Audience participation
Audio visuals
Teaching and Learning Strategy
One-hour lectures and three-hour tutorials
Individual and group exercises
Analyses of written, visual and aural texts
Basic of Assessment
500 word analytic essay, opinion-based20
2000 word research essay40
30 minute joint presentation40

To pass this module, students must complete all assignments and achieve an overall mark of no less than 50.

1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.