BIZM524 – Applied Business Planning

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Module code
BIZM524
Module title
Applied Business Planning
Prescription
To enable students to develop a business and implementation plan for a business entity.
Programmes
  • BI1701
NZQA Level
Level 5
NZQA Credits
15
Delivery method
  • Web-Supported
Learning hours
Directed hours
64
Self directed hours
86
Total learning hours
150
Resources required
Learning Outcomes
1. Develop the Mission, Vision, Values for a business plan.
2. Develop the goals, objectives, direction and performance measures for a business plan
3. Conduct analyses of the internal and external environments for a business plan.
4. Develop and present a business plan and associated implementation plan
Content
- Setting the foundations to a Business Plan
- Internal and external environmental analysis
- Market and industry analysis
- Marketing Mix, including segmentation/target market/business life-cycle
- Business resources and key performance measures
- Implementation, evaluation and control
- Professional practice attributes: Effective and appropriate communication skills, professional
and ethical behaviours, compliance with internal and external requirements, cultural
recognition and sensitivity; teamwork, managing self and others, time management.
Teaching and Learning Strategy
Teaching will involve blended delivery methods incorporating the Moodle online delivery platform. Other delivery methods may involve theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest tutors, field trips, role-play, and video conferencing, as appropriate.
Assessment Criteria
Assessment in this module is mixed mode. The portfolio is comprised of multiple assessment tasks. Students must attempt and submit all assessments and achieve an overall pass mark of 50% across the portfolio to pass the module.
Learning and Teaching Resource
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually.