Skip to content

BIBM685 – E-Commerce

Module code
Module title
To enable students to gain a practical understanding of e-commerce and its role in business.
  • BI1401
  • BI1504
  • BI1609
  • BI1808
NZQA Level
Level 6
NZQA Credits
Delivery method
  • Web-Supported
Learning hours
Total learning hours
Resources required
Learning Outcomes
1: Understand the roles and features of e-commerce in business environments.

2: Recommend and justify an e-commerce business model to achieve organisational

3: Evaluate and apply the tools and techniques used to support e-commerce in a practical
commercial situation.

4: Develop an e-commerce monitoring and control plan.
Features of e-commerce and their business significance

- Structure of internet
- Role of e-commerce in a business environment
- Integration of e-commerce features with business to create a commercial e commerce
- Ethical & legal considerations in e-commerce environments

Development of e-commerce within a business
- E-commerce objectives and strategies
- E-commerce models
- Processes of developing e-commerce within a business

Evaluate e-commerce tools (techniques)
- Tools and practices in building and maintaining an ecommerce interface (e.g. a website).
- Design principles
- Usability testing
- Tools for supporting e-commerce

Understand monitoring and control required for e commerce
- Analytical opportunities
- SEO (search engine optimisation)
- Security and risk
Teaching and Learning Strategy
Teaching will involve blended delivery methods incorporating the Moodle online delivery platform. Discussion of contemporary retail management practice can take place in board rooms facilitated by senior staff in their organisations or visits from these staff to the classroom; reflective practice from field trips/guest speakers; observation of strategic retail management practice from visits to malls, strips, shopping centres, distribution/logistic centres and online; and applied student work.
Basic of Assessment
Candidates must achieve a minimum result of 40% in assessment 3. They must also achieve a minimum C grade pass overall from all assessments to receive a passing grade for the module.
Learning and Teaching Resource
Required Text:
An extended reading list will be supplied by the tutor at commencement of the course. This will be updated annually.

Wintec is part of Te Pūkenga - New Zealand Institute of Skills and Technology Learn More

Learn with purpose

Explore Te Pūkenga

Te Kāwanatanga o Aotearoa - New Zealand Government

Te Kāwanatanga o Aotearoa - New Zealand Government

Copyright © 2022 Wintec