BIBM631 – Event Planning and Management

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Module code
BIBM631
Module title
Event Planning and Management
Prescription
The purpose of this module is to enable students to use contemporary project management, event and conference planning theory in the planning, management and evaluation of events and conferences. Students will be asked to demonstrate the use of creative design tools and techniques in their planning processes, as well as utilising project planning and generic management models and software applicable to the event industry. Students will be required to demonstrate how different perspectives on events (i.e. economics, community, visitors, and the environment) require different management approaches and how recognition of the interrelatedness of all these perspectives can enhance event production, marketing and impacts.
Programmes
  • BI1401
  • BI1505
  • BS7000
NZQA Level
Level 6
NZQA Credits
15
Delivery method
  • Web-Supported
Learning hours
Directed hours
48
Self directed hours
102
Total learning hours
150
Resources required
Learning Outcomes
1. Identify and describe a range of event typologies and models and models based on
literature review, personal observation and analysis of current trends in the events industry
2. Produce a comprehensive event plan applying theory, creativity and event design concepts to develop quality event experiences for festivals, celebrations, sport and special events, which also addresses risk management and sustainability
3. Use project and financial management principles and tools and to prepare a range of event management documentation
Content
- Understanding of event terminology and taxonomy
- Influence of stakeholders, and the external environment of business on the modern event
company
- Importance of goal setting and event project planning tools and processes
- Elements of a situated activity system and its contribution to event management
- Understanding of the role of risk assessment in event management
- Be able to create and utilise a risk assessment template and process
- Influences of symbolic-interaction, sociology and leisure theory on our understanding of how
people experience leisure.
Teaching and Learning Strategy
Teaching will involve blended delivery methods incorporating the Moodle online delivery platform. Other delivery methods my involve theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest tutors, field trips, role-play, and video conferencing, as appropriate.
Assessment Criteria
Candidates must achieve a minimum result of 40 in Assessment 3 of this module. They must also achieve a minimum C grade pass overall from all assessments to receive a passing grade for the module.
Learning and Teaching Resource
Required Text:
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually.