BBSD541 – Communication in Business

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Module code
BBSD541
Module title
Communication in Business
Prescription
To develop awareness of the demands of communication within an organisation, and enhance their skills as practising communicators in writing, speaking and in a variety of interpersonal settings within the business environment.
Programmes
  • BS0671
  • BS1054
  • SC0901
NZQA Level
Level 5
NZQA Credits
15
Delivery method
  • Web-Based
Learning hours
Directed hours
48
Self directed hours
102
Total learning hours
150
Resources required
Learning Outcomes
1. Understand a process which integrates the theory and practice of communication in the workplace:
- The role of the individual in groups is explored
- The communication process is explained
- The relevant oral and written skills are developed
- Technology is used appropriately in given situations

2. Apply knowledge of organisational communication theory to business organisation:
- A case study is analysed using communication process theory
- Communication barriers in organisations are identified and strategies for their resolution
discussed
- The effects of formal and informal organisation structures and networks on communication
are analysed
- The link between ethics and communication within organisations is evaluated
- The relationship between communication processes and group performance is explained
- Decision-making and problem-solving strategies are discussed
- The impact of different leadership styles and types of power on organisational effectiveness
are examined.
- The process involved in planning and facilitating effective meetings is explained.
- The principles and processes involved in knowledge management are applied to relevant
situations.
- The effect of new technologies on communication is identified and analysed

3. Plan, research and clearly present information both orally and in writing using standard
business protocols
- Standard forms in written business communication are discussed and produced. Range may
include: Reports, letters, e-mail messages.
- Appropriate business writing style is identified and demonstrated
- Logical thinking styles are identified and demonstrated. Range may include: deductive,
inductive, problem/solution
- Standard forms of oral business communication are discussed and produced. Range may
include: lectures, seminars, chairing a meeting
- Physical delivery aspects of oral communication are explored and practised
- Business writing style is practiced and produced

4. Apply knowledge of interpersonal communication theory to business organisations
- Knowledge of how to create a positive communication climate through interpersonal skills is
demonstrated.
RANGE: Perception, assertiveness, feedback
- The impact of cultural differences on communication and strategies for overcoming barriers
caused by these are identified and discussed
- The role on non-verbal communication in organisations is examined
- The importance of active listening in effective interpersonal communication is examined.
- The nature of conflict and strategies for resolving unwanted conflict are examined
Content
1. The organisational communication process
- Formal and informal communication structures and networks
- Organisational communication barriers
- Group work
- Leadership styles
- Organisational ethics
- Problem solving and decision-making
- meetings
- Knowledge Management
- Technology

2. Written and Oral Communication
- Clear concise writing
- Professional writing
- Logical argument
- Voice production and delivery
- Impromptu speaking
- Visual aids
- Grammar, spelling, style

3. Interpersonal Communication
- The Communication process and barriers
- Listening and feedback
- Intercultural communication
- Non-verbal communication
- Perception
- Conflict resolution
Teaching and Learning Strategy
Teaching will involve blended delivery methods incorporating theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest lecturers, role-play, video conferencing, and on-line delivery, as appropriate.
Required Textbooks
Dwyer, J.Communication in business: strategies and skills. (most recent ed.). Sydney: Prentice Hall
Assessment Criteria
Candidates must achieve a minimum result of 40 in the final examination or nominated assessment/s of each module. They must also achieve a minimum C grade pass overall from all assessments to receive a passing grade for the module.