ACCY6107 – Research Methods
Module code
ACCY6107
Module title
Research Methods
Prescription
The aim of this course is to develop the knowledge, skills, and competencies to apply research methods within a business environment.
Programmes
- BI1401
- BS7000
- TP4775
NZQA Level
Level 6
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Total learning hours
- 150
Resources required
- Learning Outcomes
- 1. Analyse the role of quantitative and qualitative research used in the business environment.
2. Evaluate and apply principles and methods of research to inform business decision making. - Assessment Criteria
- The portfolio is comprised of multiple components. Learners need to provide sufficient evidence against all learning outcomes and gain an overall mark of at least 50% in order to pass this module.
(A minimum of 50% of the portfolio assessment activities will be controlled (supervised/observed) - Teaching and Learning Strategy
- All learning and teaching activities as described in the approved programme and delivery documents are enabled for this course unless specified.
- Basic of Assessment
- Assessment in this course employs an achievement-based grading scheme. Learners will be advised of all matters relating to summative assessment prior to the start of the course.
- Learning and Teaching Resource
- All required and recommended resource are provided to learners via course outlines.
- Content
- LO1
• Role of research in business environment:
o why businesses undertake research
o quantitative research approaches
o qualitative research approaches
LO2
• The research process overview/research design
• Developing research aims and objectives
• Data types and measurement
• Literature searching
• Literature critique
• Quantitative methods, including statistics
• Qualitative methods
• Mixed method
• Research ethics
• Sampling and sampling design
• Maori and Pacific research methodologies
• Data collection and analysis
• Appropriate selection of descriptive presentation and calculation techniques
