Chances of getting a job as a market research analyst average
Opportunities for market research analysts are average due to stable worker numbers and steady turnover.
Graduates typically enter the research industry through graduate roles with one of the large market research firms. It is useful for graduates to gain experience through work placements or internships while they are studying.
According to the Census, 519 market research analysts worked in New Zealand in 2018.
Technology changing the market research industry
While traditional market research methods, such as surveying and focus groups, are still used, changing technology has led to more data coming from other sources such as the internet.
For example, a market research firm could analyse a database of information about how a business' online customers use their website. Using this analysis, and other research, they could then make recommendations to the business about how to market to their customers.
As a result, chances are best for market research analysts who specialise in data science and analytics. These skills are in demand.
Types of employers varied
Market research analysts may work for:
- research firms
- large private companies
- government departments.
Some market research analysts run their own businesses.