Demand for massage therapists is increasing due to:
- more people choosing massage therapy to fix muscle pain
- general practitioners recommending massage therapy
- some medical insurance policies covering massage therapy.
However, because the number of people training in massage or establishing a massage therapy business is increasing, competition for clients can be high.
According to the Census, 2,349 massage therapists worked in New Zealand in 2018.
Most massage therapists are self-employed
Most massage therapists are self-employed, but some may work for:
- community service associations
- health clubs and resorts
- hospitals and rest homes
- sports organisations.