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SPRT501 – Fitness Industry Business Skills

Module code
Module title
Fitness Industry Business Skills
To introduce students to the key concepts of marketing, business and customer retention.
  • SC9501
  • SH1801
  • SH1803
  • SP7000
NZQA Level
Level 5
NZQA Credits
Delivery method
  • Web-Supported
Learning hours
Total learning hours
Resources required
Learning Outcomes
Identify key marketing tools and techniques used in the fitness industry.
Outline key business tools and practices that support exercise professionals in their business.
Identify motivational and communication techniques to enhance client commitment to exercise programmes.
-Fitness industry business models
-Business planning
-Business mentoring
-Technology and online tools
-Communication skills
-Financial basics including taxes
-Sales/Marketing techniques and tools
-Retention strategies
-Health and safety
Teaching and Learning Strategy
Blended delivery of theory, online, practical activities and work based learning.
Lectures will be used to introduce key themes and main topics to the students. Guest speakers may be invited on specialist topics.
Tutorials will develop concepts further through group work, projects and online learning. The assessments will encourage reflection on important concepts taught throughout the course.
Assessment Criteria
To pass this module students must complete all assessments and accumulate an overall module mark of no less than 50

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