JOUR503 – Technical Skills 1 - Online

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Module code
JOUR503
Module title
Technical Skills 1 - Online
Prescription
To develop the ability to publish and promote stories that reach a target audience using online platforms
Programmes
  • BM1903
NZQA Level
Level 5
NZQA Credits
15
Delivery method
  • Web-Supported
Learning hours
Directed hours
90
Self directed hours
60
Total learning hours
150
Resources required
Learning Outcomes
By the end of this course the student will be able to:
1. Publish stories using a Content Management System (CMS)
2. Optimise Search Engine Optimisation (SEO) in the journalism context
3. Source stories using social media
4. Tell stories using text and images in a format suitable for social media platforms
5. Promote published material using social media
6. Engage with an online audience
Content
• Content Management Systems (CMS)
• SEO
• Social media platforms
• Audience
• Social media storytelling
• Metrics and analytics for online platforms
• Blog
Assessment Criteria
Criteria to Pass this Module:
Students must gain an overall mark of 50% to be successful in this course
Learning and Teaching Resource
A list of recommended resources is provided in the course outline.