BMAPA302 – Applied Public Relations

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Module code
BMAPA302
Module title
Applied Public Relations
Prescription
This module aims to provide students with an indepth understanding and appreciation of public relations activities, issues and theory as they apply in the working environment. Students will learn to apply their understanding of public relations strategies, techniques and models to theoretical situations, as well as critically evaluate a range of case studies.
Programmes
  • BM9601
  • CO0005
NZQA Level
Level 7
NZQA Credits
15
Delivery method
  • Web-Supported
Learning hours
Directed hours
56
Self directed hours
94
Total learning hours
150
Resources required