BIZM701 – Business Essentials for IT Professionals

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Module code
BIZM701
Module title
Business Essentials for IT Professionals
Prescription
To enable students to develop an understanding of the common principles of business practice whilst focussing on the theoretical and practical concepts of accounting, marketing and management in order to understand the business context within which Information Technology solutions are developed.
Programmes
  • BI1601
  • BI1804
  • IT1101
NZQA Level
Level 7
NZQA Credits
15
Delivery method
  • Web-Supported
Learning hours
Directed hours
48
Self directed hours
102
Total learning hours
150
Resources required
Learning Outcomes
1. Critically analyse the purpose of business in society.
2. Analyse the principal elements of management in a business environment focussing on the
contexts within which IT plays a part
3. Analyse the principal elements of marketing in a business environment focussing on the
contexts within which IT plays a part
4. Analyse the principal elements of economics in a business environment focussing on the
contexts within which IT plays a part
5. Analyse the principal elements of accounting in a business environment focussing on the
contexts within which IT plays a part
6. Analyse the principal elements of communication and evaluate the use of communication
technologies in a global environment
Content
Economics and the IT industry
- What economics is all about
- Basic economic problems
- Economic theory and methodology
- Demand, supply and price determination
- Economic models to examine current economic issues
- Policy options and issues related to government interventions
- International trade

Marketing and the IT industry
- The marketing function
- The purpose of marketing management and marketing plans
- Market segmentation and research
- Consumer behaviour
- Marketing tools used in different business situations
- Issues in e-marketing

Management and the IT industry
- Understanding the management task
- Management theories in an organisational setting
- Aspects of organisational behaviour in the contemporary workplace
- Activities in the design, production and improvement of services and goods
- Organisational issues - culture, design, influences
- Introduction to the operations function
- Human resource development
- The management of culturally diverse teams in a global environment

Communication and the IT industry
- Organisational communication and technologies
- The communication process in a business context,
- The use of communication technologies in a global environment

Accounting and the IT industry
- The practice of accountancy in business
- The role and purpose of accounting elements and financial statements
- The financial statements of a business
Teaching and Learning Strategy
Teaching methods will involve theoretical and practical classes which may include but not limited to lectures, class discussions, tutorials, case studies, simulations, computer laboratory work, group activities, face-to-face and online activities.
Assessment Criteria
Minimum of 50 as an overall mark from all individual weighted assessments
Learning and Teaching Resource
Wintec Learning Management Systems, Computer Laboratory
Required Textbooks
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually