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Graduate Diploma in Communication (Professional Writing, Public Relations / Advertising) (Level 7)

CO0005

  • Semester 1 starts 8 February 2017
  • Semester 2 starts 13 July 2017
  • Duration - One year full-time or part-time equivalent
  • Fee Guideline - $6,200 per year (International students: Please click here for fee information)
  • Scholarship - Fee-free scholarship available​
  • Campus - City Campus, Hamilton

This programme will enhance your degree or work experience by providing you with knowledge and skills in public relations / advertising practices or professional, corporate and creative writing. This additional skill base will provide you with career opportunities in public relations, advertising and corporate communications.

The Graduate Diploma in Communication (Level 7) has an emphasis on practical learning and extensive contact with industry. You will work on real projects with real clients, and have support from tutors with industry experience. You may choose to study a pathway in one of two endorsements, these being in the areas of public relations / advertising or professional / creative writing.

To be successful in professional writing or public relations / advertising, you must be an excellent communicator, a problem solver, a lateral thinker, interested in contemporary issues, creative and able to work under pressure. The Graduate Diploma in Communication (Level 7) can help develop your abilities in these areas and prepare you for a career in these exciting industries.

​​​Key Features

  • You will have opportunities to obtain marketable skills
  • The diploma has a practical focus with you working on real projects with real clients
  • Academic staff have extensive industry background
  • Specialist teaching room with telephone, fax, video, and internet access is provided

​​​Graduate Story

Ruth-Katy-and-Karen

L-R Ruth Seabright (Manager of Waikato Environment Centre), Karen McLeod and Katy Ritchie ​​​

Katy Ritchie was ready for a change. After a legal career in New Zealand and the UK, she wanted something more family-friendly where her existing skills would still be useful. So she chose to study a Graduate Diploma in Communication specialising in Public Relations and Advertising.

She was awarded a Wintec Graduate Diploma Scholarship and says having all her fees paid was a great help. She also found being an adult student an advantage “as I came with skills and experience that were useful.” 

Katy says her year of study was challenging yet rewarding. She enjoyed the small classes and says “the tutors have all been high calibre and rich with industry experience”. Interning at Hamilton Central Business Association, getting her work published throug​​​h a Feature Writing class, and creating the brand for the Kaivolution Food Rescue Centre​ are just some of the highlights of her experience.

Completing the qualification as well as working as a Communications and Marketing Advisor at St John’s College Hamilton meant Katy put her new skills into practice immediately in her job. ​

Programme Content

The Graduate Diploma in Communication (Level 7) is a one year full-time programme. It consists of eight papers offered over two semesters (16 weeks) from February to June and July to November. You can also study this programme part-time. All assessments are internal with no end of year examinations.

SCHEDULE OF MODULES

Group A Either Core modules for Public Relations/Advertising endorsement

Module Code Module Name Level Credits Pre-requisites Co-requisites
BMAPA302Applied Public Relations715  
BMAPA304BAdvertising Strategies715  

Or Core modules for Professional Writing endorsement

Module Code Module Name Level Credits Pre-requisites Co-requisites
COGD301Professional Writing and Technical Communication715  
BMAOD306Writing Project715  

Group B Public Relations/Advertising endorsement - Candidates are required to choose four of these modules

Module Code Module Name Level Credits Pre-requisites Co-requisites
BMA0C201Writing for the Media615  
BMA0C202Media Theory615  
BMA0C203Media Communication615  
BMA0C204BWeb Media615  
BMA0D315Internship715  
BMA0D340Career development for the Creative practitioner' 715  
BMA0D391Professional Research Project715  
BMAPA301Organisational Communication715  
BMAPA303BBrand Campaign715  
BMAPA305Project Management for the Creative Industries715  
BMAVX230Business Practice for the Creative Industries615  
BMAVX282Media Photography615  
BMAXX245Advertising Workshop615  
BMAYX210Digital Publishing615  

Professional Writing endorsement - Candidates are required to choose four of these modules.

Module Code Module Name Level Credits Pre-requisites Co-requisites
BMA0C201Writing for the Media615  
BMA0C202Media Theory615  
BMA0C203Media Communication615  
BMA0C205​Web Media615  
BMA0D307Feature Writing715  
BMA0D315Internship715  
BMA0D340Career Development for the Creative practitioner715  
BMA0D391Professional Research Project715  
BMA0F220Screenwriting and Narrative Studies615  
BMAPA301Organisational Communication715  
BMAPA305Project Management for the Creative Industries715  
BMAVX230Business Practice for the Creative Industries615  
BMAVX282Media Photography615  
BMAYX202BCreative Writing Workshop615  
BMAYX210Digital Publishing615  

Group C (Elective modules for both endorsements)

Candidates are required to select two modules at either level 6 or 7 which may be taken from any Wintec degree programme as approved by the Team Manager.

You will study:

Professional Writing Endorsement

  • Organisational Communication
  • Feature Writing
  • Writing Workshop
  • Professional Writing and Technical Communication
  • Writing Project
  • Digital Publishing
  • Professional Research Project or Internship
  • Plus any Level 7 module from a Wintec degree programme

Public Relations / Advertising Endorsement

  • Brand Communication Campaign
  • Organisational Communication
  • Writing for the Media
  • Media Communication or Web Media
  • Applied Public Relations
  • Advertising Strategies
  • Professional Research Project or Internship
  • Plus any Level 7 module from a Wintec degree programme

Career Opportunities

The Graduate Diploma in Communication (Level 7) may lead to employment as a Journalist, Editor, Sub-Editor, Television Presenter, Feature Writer, Online News-Writer, Radio Presenter or Media Advisor.

Entry Criteria

  • A degree conferred by a New Zealand tertiary education institution, or
  • Equivalent qualification and / or industry experience and approved by the Head of School/Centre Director
  • Candidates who have English as a second language are required to have an International English Language Test System (IELTS) Scoreof 6.0 across all bands; or equivalent.

Check what documents are required to enrol in this programme.

Download the full programme regulations:

​​​About the Faculty

This programme is offered by the School of Media Arts who provide innovative, interdisciplinary education that prepares students for careers in the creative industries.

Experienced staff and state-of-the-art facilities help you develop a unique range of skills and the ability to apply them in the professional world. Check out examples of student work, some of our successful graduates, Media Arts' Industry connections, all the latest news and events, and more.

Find Out More

Application Process

  1. Check that you meet the entry criteria
  2. Submit your application to enrol form​​ as well as:
    • a verified copy of your academic results​
  3. Receive acknowledgement of your application
  4. Application assessed by the Graduate Diploma in Communication review panel
  5. Interview with one of our tutors - This is an opportunity to review your study plans and discuss opportunities within the School. You may be asked to write a short essay on a current event at your interview
  6. Application outcome - You will receive a letter advising you of the outcome of your application
  7. Confirmation of entry - Letter confirming placement to be returned to the School​

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