Graduate Diploma in Sales and Marketing
This programme is for those with a degree in another subject who want to progress their career into sales and marketing. Students will develop specialist skills in consumer behavioural analysis, domestic and international market theory, and applied marketing campaigns.
This programme includes a work placement and research project.
What you'll learn
All modules in the Graduate Diploma in Sales and Marketing are compulsory, there are no elective modules. Students will study five modules specific to Sales and Marketing covering subjects such as planning, sales, strategic marketing and international marketing.
The final module – BIBM788 Professional Project – includes a work placement and research project, bringing together all that has been learnt in the classroom. This is a great experience, where students get the opportunity to showcase their skills and talents, and build networks and business relationships that can lead onto job opportunities.
View programme modules
|Module code||Module title||Level||Credits||Pre-requisites||Co-requisites|
|BIBM651||Marketing Planning and Control||6||15|
|BIBM653||Market Development and Sales||6||15|
|BIBM755||Strategic Marketing||7||15||Students must complete and pass at least two (2) level 6 modules related to their major, OR equivalent knowledge and skills|
OR equivalent knowledge and skills, OR equivalent knowledge and skills
|BIBM787||Professional Practice for Business Research||7||15|
|BIBM795||Professional Work Placement||7||15||Students must complete and pass at least two (2) level 6 modules related to their major and BIBM787 Professional Practice for Business Research; OR equivalent knowledge and skills|
|BIBM796||Professional Project||7||15||Students must complete and pass at least two (2) level 6 modules related to their major and BIBM787 Professional Practice for Business Research; OR equivalent knowledge and skills|
Transfer of credit
To ensure students have the knowledge and skills to prepare them for BIBM788 Professional Project, a transfer of credit (TOC) will not normally be considered for this programme. In exceptional circumstances any TOC’s will be at the discretion of the CBITE Programme Committee and will not exceed 25% of the programme. Any such consideration for TOC’s should be made no later than two weeks before the start of this programme to allow for an individual programme of study to take any TOC’s granted into account.
Applied Work Integrated Learning
Applied Work Integrated Learning (AWIL) is a formal part of the Centre for Business and Enterprise's (CBE) Bachelor of Applied Management degree and Graduate Diploma programmes.
In a business student’s final year of study they will undertake AWIL - an opportunity for students to apply their knowledge in a real work environment.
Due to the limited number of industry partners, only students who achieve a B+ average will have the opportunity to work onsite in a workplace to complete their research.
Other study options
We have a range of other Graduate Diplomas in business to choose from:
General academic admission
Candidates are required to:
i) have successfully completed a bachelor degree from a New Zealand Institute or an approved and accredited overseas institution overseas ; or
ii) Successfully completed a Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a bachelor degree); or
iii) Evidence of equivalent practical, professional or educational experience e.g. three years full time work experience [relevant to selected field of study], as approved by the Centre Director or authorised nominee.
Domestic applicants aged 20 years or above who have not met the General Admission or entry requirements for a programme but whose skills, education or work experience indicate that they have a reasonable chance of success may be eligible for Special Admission. Special admission will be granted at the discretion of the relevant Head of School/Centre Director or designated nominee. Such applicants may be required to successfully complete a foundation, bridging or tertiary introductory programme as a condition of entry into higher level programmes.
Domestic applicants aged under 20 years who have not met the general academic admission and entry criteria for a programme but who can demonstrate a reasonable chance of success through other educational attainment and/or work or life experience may be eligible for provisional entry at the discretion of the relevant Head of School/Centre Director or designated nominee. Provisional entry places restrictions on re-enrolment to be lifted if the applicant’s performance is deemed satisfactory by the relevant Head of School/Centre Director or designated nominee.
English language requirements
Candidates who have English as a second language are required to have an International English Language Test System (IELTS) score of 6.0, with no individual band score lower than 5.5; or equivalent.
Your first day
Are you ready for your first day of class? Check out your start date and where you need to be. You can also find useful information about studying at Wintec on our Welcome page.
What you will need
How to find your way around
Wintec pōwhiri/nau mai, haere mai
Wintec extends a warm invitation to all new students to attend a Pōwhiri to welcome the semester ahead. After formalities, light refreshments will be served in the marae dining room, Te Kōpū Mānia o Kirikiriroa, Wintec City Campus.
Paying for your study
Course related costs
If your programme requires you to have access to textbooks, these can be purchased through a range of suppliers listed below:
- Bennetts (Bennetts has a store operating on campus at the University of Waikato, Hamilton)
New Zealand-based suppliers
General book suppliers
First aid certificate
Prospectus (course guide)
The Wintec Prospectus (otherwise known as a course guide) outlines everything you need to know about Wintec. It contains information about the Wintec campuses, student life, and the programmes that are on offer.
Request an email or posted copy of the Prospectus.
The Prospectus (course guide) is available in both digital and physical formats. Click on the document below to download a copy or fill in the form below to receive a copy via either email or the post.
Request an email or posted copy of the prospectus
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