BSPD722 – Business Essentials
Module code
BSPD722
Module title
Business Essentials
Prescription
Students will develop an understanding of the common principles underpinning business practice to enable further study in this area
NZQA Level
Level 7
NZQA Credits
15
Delivery method
- Web-Enhanced
Learning hours
- Total learning hours
- 150
Resources required
- Learning Outcomes
- Upon successful completion of this module students will be able to:
1. Critically analyse the purpose of business in society
2. Analyse the principal elements of management
3. Analyse the principal elements of marketing
4. Analyse the principal elements of economics
5. Analyse the principal elements of accounting
6. Analyse the principal elements of communication and evaluate the use of communication technologies in a global environment - Content
- Management
- understanding the management task
- management theories in an organisational setting
- aspects of organisational behaviour in the contemporary workplace
- activities in the design, production and improvement of services and goods
- human resource management activities in an organisation
- organisational issues - culture, design, influences
- introduction to the operations function
- human resource developmen
- the management of culturally diverse teams in a global environment
Marketing
- marketing function
- the purpose of marketing management and marketing plans
- marketing tools used in different business situations
- consumer behaviour
- market segmentation and research
- issues in e-marketing
Economics
- the basic economic problem
- economic theory and methodology and economic concepts and terms
- demand, supply and the prices mechanism
- economic models to examine current economic issues
- policy options and issues related to government interventions
- international business in an economic context
- international trade
Accounting
- the practice of accountancy in business
- the role and purpose of accounting elements and financial statements
- the financial statements of a business
Communication
- organisational communication
- the communication process in a business context
- the use of communication technologies in a global environment - Learning and Teaching Resource
- Teaching will involve blended delivery methods incorporating theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest lecturers, field trips, role-play, video conferencing, and on-line delivery, as appropriate
- Teaching and Learning Strategy
- An extended reading list will be supplied by the lecturer at commencement of the module. This will be updated annually.