BSQA550 – Business Computing
Module code
BSQA550
Module title
Business Computing
Prescription
Students will understand, discuss, evaluate and apply information technology to meet business requirements.
Programmes
- BS8906
NZQA Level
Level 5
NZQA Credits
20
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 64
- Self directed hours
- 136
- Total learning hours
- 200
Resources required
- Learning Outcomes
- 1) Students will understand the concept of marketing within an organisation.
Key elements
a) Role.
b) Importance
2) Students will identify and analyse the environmental factors for marketing decisions.
Key elements
a) Internal
b) External:
- micro
- macro, including application of appropriate legislation
c) Ethics and social responsibility
3) Students will apply the concepts of segmentation, targeting and positioning for marketing
decisions.
Key elements
a) Segmentation:
- geographic
- demographic
- personality/psychographic
- behavioural
b) Targeting:
- market selection criteria
c) Positioning
4) Students will evaluate and recommend the marketing mix variables required for the
development of marketing strategies.
Key elements
a) Marketing mix, one of:
- product-based
- service-based
5) Students will understand the key components of the marketing planning process.
Key elements
a) Marketing plan:
- objectives
- SWOT analysis
- strategies
b) Marketing research:
- primary
- secondary
- process
c) Control systems:
budgeting
key performance indicators
6) Students will understand factors affecting buyer behaviour.
Key elements
a) Domestic consumers/households:
- cultural
- social
- personal/psychological.
b) Businesses/organisations:
- decision making unit/buying centre.
c) International:
- cultural
- social
- legal/political
- financial/economic
