BMAPA302 – Applied Public Relations
Module code
BMAPA302
Module title
Applied Public Relations
Prescription
This module aims to provide students with an indepth understanding and appreciation of public relations activities, issues and theory as they apply in the working environment. Students will learn to apply their understanding of public relations strategies, techniques and models to theoretical situations, as well as critically evaluate a range of case studies.
Programmes
- BM9601
NZQA Level
Level 7
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Total learning hours
- 150
Resources required
