BMA0G205 – Graphic Design: Type

Module code

BMA0G205

Module title

Graphic Design: Type

Prescription

By defining typography as a discipline that covers the spectrum of visual communication with text, this module develops a practical understanding of typographic design. This module introduces the fundamental formal skills of designing with type while exploring typography as part of a two dimensional visual vocabulary.

Programmes

BM9601

NZQA Level

Level 6

NZQA Credits

Delivery method

Web-Based

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: 2.1Understand a structured and reflective process for responding to a design brief
identify the situations and issues set in the course brief
complete self-directed research and reflect upon working processes
demonstrate the structured resolution of a process through the generation, regeneration, manipulation and refinement of ideas
discuss with peers and tutors the individual working processes adopted
show evidence of independent and interdependent processes for working

2.2Understand relevant aspects of the critical discourse surrounding a contemporary practice andD develop an understanding of typography
explore and utilise the typographic vocabulary employed by the design industry
begin to understand the philosophy and values associated with typography
discuss the historical, social and technical developments in type design and typography
produce written and/or oral analyses of selected texts and works, identifying relevant issues
use writing and research strategies to analyse and describe selected texts
conduct conventional presentations of outcomes

2.3Develop an understanding of formal issues of typography
investigate and identify the features and qualities of different typefaces
consider formal qualities of typography
consider concepts of readability and legibility
explore and control the role of composition and scale in type hierarchy
acknowledge the role of colour, materials, medium and format

2.4Comprehend the relationship between typography and communication
investigate the role of typography as a visual vocabulary
observe and discuss elements of typography and how these contribute to the communication of ideas
communicate visual ideas by controlling the formal qualities of type
explore type as a compositional element

2.5 Participate in a process of graded assessments
employ a vocabulary for describing work
actively participate in group and class critiques and presentations
consider and reflect upon self and peer design processes
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment
Content: 3.1Type
Type anatomy
Type classification
Font family
Formal qualities
Vocabulary

3.2Communication
Legibility
Hierarchy
Layout
Formal qualities
Social/cultural significance

3.3Output
Preparing files for print, screen and web based media
Understand Technical constraints and possibilities of HTML/CSS
Web-based typography and layout principles
Presentation/crafting skills

3.4 Contextual Study
Introduce the history of type design and typography
Contextual research into contemporary typographic values, beliefs and trends
Case studies and selected readings
Teaching and Learning Strategy: Lecturer prescribes project briefs that examine issues of form and techniques.
Lecturer monitors students' progress through the time management of individual projects.
Students research technical and formal issues to present as a class resource.
Students initiate research relating to content for their own projects.
Lecturer identifies problems with a student's process, lecturer and student develop strategies for approaching future projects.
Lecturer prescribes topics, students identify specific questions within those topics.
Students participate in informal presentations of their work.
Students participate in graded assessment according to criteria set by lecturer.
Graded assessment performed by self, peers and tutor.
Basic of Assessment: Criterion referenced assessment through submission of all research, notes and studio work

Assignment One 20
Assignment Two30
Assignment Three50

To pass this course, students must pass all assignments and accumulate
an overall course mark of no less than 50

Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.