BMA0C204B – Web Media

Module code

BMA0C204B

Module title

Web Media

Prescription

This module introduces students to diverse websites. The focus is on students developing skills in the production of written and visual material for a range of websites and gaining knowledge of the context in which those websites operate. The module provides students with the opportunity to develop team skills in planning and writing for websites.

Programmes

CO0005

NZQA Level

Level 6

NZQA Credits

Delivery method

Web-Based

Learning hours

Directed hours: 60
Self directed hours: 90
Total learning hours: 150

Resources required

Learning Outcomes: 2.1Understand a process which advances the structured and reflective refinement of a web-based project
identify the propositions and issues set in the module brief
complete and reflect upon self-directed working processes
generate, develop and refine ideas
adopt independent and interdependent processes for working

2.2 Understand the impact of the Web on media production
analyse the structure of websites
gather information on the Web using search engines
gather and communicate information on the Web using a range of web based tools
experiment with content delivery to mobile phones, personal hand-held computers, email and internet browsers

2.3Understand the role of elements in websites
analyse image/text relationships
analyse the role of words used on websites
describe and analyse the role of audience culture on website usability
analyse the effect of typography on website usability
analyse the role of words in website navigation

2.4 Understand website conventions
identify and analyse website conventions
utilise the internet for network and research purposes
understand writing conventions for websites
analyse audience expectations
use a selected convention to develop web content
work as part of an editorial team

2.5Understand relevant aspects of the discourse surrounding contemporary websites
produce written and oral analyses of selected texts and identify relevant issues
describe and analyse selected texts using conventional academic writing
develop synergies between representative texts, examples of work and self practice
produce oral and written descriptions, interpretations and comparisons between selected works

2.6Comprehend the process of graded assessment
employ a vocabulary for describing work
write individualised learning objectives
actively participate in group and class critiques
consider and reflect upon self and peer design processes and decisions
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment
Content: 3.1Writing to be found
A brief history of the internet and the digital revolution
How the web works
How search engines rank pages
How the internet has changed media structures
The impact of mobile technology on media production
Audio interviewing for the web
Gathering information and communication on the web

3.2Legibility in representational constructs
The self-contained page
Conventions for writing for the Web (specific headings, usability, highlighted phrases, bullet points, brevity, use of keywords, hyperlinks)
How people read the web
Typography

3.3A readable webzine
The creation of stories
Inserting images and/or photos
Inserting audio stories
Adding 'community' content

3.4Elements on the web page
Digital and video images
Audio slideshows
Infographics
Text
Wikis
Editing
Navigational devices
Search functionality

3.5Communicating with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience

3.6Selected case studies
Texts, precedents, own work
Analysis, discussion, application, synthesis
Critical reflection on interpretation, value and genre
Teaching and Learning Strategy: Lecturer prescribes research briefs that examine internet writing and creation of content.
Students negotiate criteria with lecturer.
Lecturer monitors students' progress through the time management of individual projects.
Students research conceptual issues to present as a class resource.
Students participate in presentations of their work.
Students negotiate and define criteria for graded assessment.
Graded assessment performed by self, peers, and tutor.
Assessment Criteria: Assessment 1:40
Assessment 2:60

To pass this module, students must pass all assignments and accumulate an overall module mark of no less than 50.

Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori , please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.