BMCA075 – Public Relations/Advertising Studies
Module code
BMCA075
Module title
Public Relations/Advertising Studies
Prescription
The purpose of this module is to provide the student with a basic understanding of the principles, communication strategies and tactics used in public relations and advertising. This module will also provide the student with a toolkit for further study in public relations and advertising.
Programmes
- BM0002
NZQA Level
Level 4
NZQA Credits
10
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 48
- Self directed hours
- 52
- Total learning hours
- 100
Resources required
