BMCA040 – Radio Studies
Module code
BMCA040
Module title
Radio Studies
Prescription
This module is designed to introduce students to contemporary conventions within radio broadcasting. Students will be introduced to a range of skills including -on air performance, studio production and commercial promotion. In addition to orthodox free-to-air broadcasting, students will also explore developments in internet broadcasting.
Programmes
- BM0002
NZQA Level
Level 4
NZQA Credits
10
Delivery method
- Web-Based
Learning hours
- Directed hours
- 48
- Self directed hours
- 52
- Total learning hours
- 100
Resources required
- Learning Outcomes
- Develop a process for systematically developing ideas
- discuss reflect on and interpret project briefs
- participate in directed study tasks and practical assignments
- demonstrate the systematic generation, regeneration, manipulation and development of ideas
- participate in individual and group analyses of media and performances
Understand conventions of on-air broadcast
- compare broadcast communication with other genres
- explore a variety of broadcast formats
- identify and apply structures for programming
Understand playlist requirements .
- identify and distinguish between music styles
- identify audience goals
- explore conventions of rotation levels
Understand on-air hosting
- discuss the requirements of show preparation
- describe a range of voice delivery style
- use a range of styles to host a show
- review on-air performance
- prepare and host a show
Develop knowledge of promotions
- explore conventions for on-air promotions
- identify and describe target audiences
- explore the role of clients and sponsorship
- use studio resources to produce promotional trailers
Understand assessment methodology
- develop a vocabulary for describing coursework
- interpret and analyse objectives
- participate in group critiques of class work
- reflect upon self and peer writing
- participate in formative assessment - Content
- 1. On-air
- Panel management
- Hosting: Range: entertainment or personality piece, announcements, general continuity,
commercials, commentary, narrative, prepared interview questions.
- External and station standards- BSA and internal codes
2. Playlists
- Performance rights
- Lists and rotations
3. Commercials
- Clients
- Audiences
- Schedules
- Budgets
- Targets
4. Web Formats
- Blogs
- Forums
- Podcasts - Learning and Teaching Resource
- - Computer rooms
- Campus radio station - fully equipped studio
- Audio recorders
- World Wide Web - Teaching and Learning Strategy
- - Lecturer prescribes procedures for developing responses to project briefs.
- Lecturer prescribes and monitors each stage of a project.
- Students undertake directed research tasks in developing content for their own projects.
- Lecturer prescribes structure for working through stages of a project.
- Lecturer identifies lapses in students' process and proposes strategies for addressing the situation.
- Lecturer structures and monitors class discussions, eg. lecturer provides set questions for critiques.
- Lecturer prescribes exercises to develop written and oral presentation skills.
- Students develop written documentation of their work (discussions, decision making and preferences).
- Students participate in formative assessment, lecturer provides questions.
- Lecturer performs graded assessment. - Basic of Assessment
- On-air 50 percent
Promotion 50 percent
To pass this module, students must complete all assignments and achieve an overall mark of no less than 50 percent.
Note:
1) Attendance requirements of the School of Media Arts must be observed.
2) If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.
