TOMG551 – Marketing Tourism Products
Module code
TOMG551
Module title
Marketing Tourism Products
Prescription
To enable students to develop, analyse and critique tourism business systems that contribute to the overall business effectiveness, with a particular focus on marketing.
Programmes
- BI1605
NZQA Level
Level 5
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 64
- Self directed hours
- 86
- Total learning hours
- 150
Resources required
- Learning Outcomes
- 1: Analyse and critique a strategic marketing plan.
2: Analyse and evaluate the effectiveness of marketing information systems in tourism
organisations.
3: Demonstrate an understanding of key marketing principles and their application in tourism
organisations.
4: Analyse management responsibilities within the marketing function of tourism organisations. - Content
- - Stages of a strategic marketing plan including: environmental analysis, SWOT analysis,
researching and selecting target markets
- Marketing information systems including: market intelligence and marketing research.
- Market Analysis including: PEST, SWOT, portfolio analyses, competitor analysis and market
analysis
- Tourism key marketing principles and strategies including: marketing mix, segmentation,
targeting, business orientation, differentiation, marketing positioning and product lifecycle.
- Tourist buying behaviour including understanding consumers and the business markets.
- Relevant Acts and legislation; including Commerce Act 1986, Consumer Guarantees Act
1993, Fair Trading Act 1986.
- Management responsibility on marketing operations including managing marketing
information and research, strategic marketing planning, implantation, control and evaluation
- Forecasting and evaluation of market performance - Teaching and Learning Strategy
- Teaching will involve blended delivery methods incorporating the Moodle online delivery platform. Other delivery methods may involve theoretical and practical classes, face to face, lectures, tutorials, workshops, group activities, guest tutors, field trips, role-play, and video conferencing, as appropriate.
- Assessment Criteria
- Assessment in this module is achievement-based. The portfolio is comprised of multiple compulsory components; candidates must attempt all components and achieve a minimum C grade pass overall to pass the module.
- Learning and Teaching Resource
- Required Text:
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually.
