TOUR401 – Tourism Experience
Module code
TOUR401
Module title
Tourism Experience
Prescription
To enable students to apply in-depth knowledge of New Zealand tourism destinations in terms of characteristics, history, and attributes relevant to visitors to enhance the visitor experience, and an understanding of the wider tourism industry.
Programmes
- BI1604
NZQA Level
Level 4
NZQA Credits
15
Delivery method
- Web-Supported
Learning hours
- Directed hours
- 80
- Self directed hours
- 70
- Total learning hours
- 150
Resources required
- Learning Outcomes
- 1: Apply in-depth knowledge of the major tourism destinations in New Zealand in terms of their
characteristics, history, attributes and development to enhance the visitor experience.
2: Describe the factors that create and sustain successful tourist destinations and how the
unique components of New Zealand tourist destinations enhance the visitor experience.
3: Demonstrate an understanding of the characteristics and impacts of the tourism industry in
New Zealand and overseas. - Content
- - Tourism history, development and attributes in New Zealand; including reference to the
Treaty of Waitangi as relevant, Mori tourism development, cultural values and practices.
- Why people travel, including reasons and motivation theories
- New Zealand Tourist destinations, their geographical factors, including time conversion and
travel time; characteristics, history, attributes, and development; influence of the media
- Destination attributes and constraints; range of languages spoken in the major tourist
destinations; use of atlases and maps; economic issues affecting International tourism
- Growth and development of new tourism initiatives including adventure, nature-based and
independent travel
- Tourist authorities, tourist boards, marketing groups, grading schemes providing standards
(e.g. Qualmark)
- Inbound tour operations, outgoing tour operations, tourist/visitor attractions, information
centres/travel information, accommodation, catering, transport (airlines, rail companies, car
hire, coach), travel agencies.
- Introduction to relevant legislation, regulations, standards and guidelines; risk management
- Introduction to professional practice attributes: communication, interpersonal skills, problem
solving, team work, team leadership, managing self, personal presentation, responsibility,
reliability. - Teaching and Learning Strategy
- Practical - workshops; off-site visits; group activities; includes team work, time management skills, recording of evidence, peer and tutor feedback incorporating current industry standards and modelling of professional practice and behaviour.
Theory - includes face-to-face, web-supported lectures and tutorials; use of 'Moodle' and the internet; inquiry-based learning. - Assessment Criteria
- Assessment in this module is achievement-based. The portfolio is comprised of multiple components, all compulsory. Candidates must attempt all components of the portfolio and must achieve a minimum C grade pass overall to pass the module.
- Learning and Teaching Resource
- Relevant legislation, regulations, standards and guidelines include:
- Treaty of Waitangi Act 1975
- Resource Management Act 1991.
- Responsible Tourism Guide, (Auckland, New Zealand: Qualmark, 2008).
- The Tourism Industry Association New Zealand publications
Required Text:
An extended reading list will be supplied by the tutor at commencement of the module. This will be updated annually.
