BMAXX245 – Advertising Workshop

Print
Module code
BMAXX245
Module title
Advertising Workshop
Prescription
The purpose of this module focuses on creative aspects of advertising practice in New Zealand. The student is required to develop creative concepts to story board stage. Emphasis is placed on evaluating the appropriateness of the creative concept in relation to specified advertising strategies. The student will be introduced to production issues relevant to the production of print advertising and television commercials.
Programmes
  • BM0701
  • BM9601
  • CO0005
NZQA Level
Level 6
NZQA Credits
15
Delivery method
  • Web-Enhanced
Learning hours
Directed hours
60
Self directed hours
90
Total learning hours
150
Resources required