BMAVX211 – Fashion Retailing

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Module code
BMAVX211
Module title
Fashion Retailing
Prescription
In this module students will develop the practical knowledge needed to establish and operate a fashion retail business, including planning, buying, inventory control, accounting, pricing, store design layout, marketing and merchandising. Students will also develop an understanding of current online retailing and buying techniques.
Programmes
  • BM9601
NZQA Level
Level 6
NZQA Credits
15
Delivery method
  • Not Web enabled
Learning hours
Directed hours
60
Self directed hours
90
Total learning hours
150
Resources required
Learning and Teaching Resource
2LEARNING OUTCOMES AND PERFORMANCE CRITERIA
2.1Use a process which advances the structured and reflective refinement of a business problem
- identify the problems and issues set in the course brief
- complete self-directed research and reflect upon working processes
- demonstrate the structured resolution of a process through the generation, regeneration, manipulation, and refinement of ideas
- discuss with peers and tutors the individual working process adopted
- show evidence of independent and interdependent processes for working

2.2Demonstrate a knowledge of store planning strategies used by selected retail fashion venues
-research and analyse a range of store model concepts
- understand and use appropriate merchandising terminology
- identify and apply retail design principles to store planning

2.3Develop a knowledge of inventory control strategies used in selected retail fashion venues and online selling options
- Identify and apply buying terms
- identify the duties, responsibilities and buying strategies used by retail fashion buyers
- develop a strategy for vendor selection and line review for stock planning
- develop a knowledge of accounting methods for selected retail fashion venues
- investigate and apply retail accounts processes to a business model

2.4Develop a knowledge of pricing strategies used in selected retail fashion venues
-identify and analyse factors that affect price point settings
- calculate profitability using buying and costing documents

2.5Develop a knowledge of a selection of store layout concepts used in current retail fashion venues
- research and analyse store layout concepts in relation to markets
- research and design store layout concepts
- develop and apply knowledge of merchandising plans used in selected retail fashion venues

2.6Develop a knowledge of fit and customer flow within a work placement context
- identify key elements of the various fitting procedures as used in current industry practice
- identify and apply visual merchandising strategies for in-store merchandising
- develop and apply a health and safety strategy to a store layout concept

2.7Comprehend the process of a graded assignment
- employ a vocabulary for describing work
- write own objectives
- actively participate in group and class critiques
- consider and reflect upon self and peer design processes and decisions
- participate in ongoing formative assessment
- consider, discuss, and document self and peer performances for graded assessment
Content
3CONTENT AND PROCESS
3.1Store planning
Store layout analysis
Regulations
Audience
Store layout concept plan

3.2Considerations
Lighting
Space
Traffic
Buying Behaviour
Colour
Branding
Retail fit out
Visual merchandising

3.3Online Stores
Web design

3.4Retail accounting
Trial balances
Accounting cycles
Cash payroll
Transactions

3.5Buying
Jargon terminology
Inventory control strategies
Seasonal transitions
Pricing strategies

3.6 Communicating with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
LEARNING PROCESS
Lecturer establishes themes and issues for analysis and discussion.
Lecturer constructs models for analysis and discussion of texts and visual works.
Students participate in dialogue and identify relevant themes from lectures and readings.
Students develop their understanding of issues explored in texts and visual works.
Students identify areas of interest that form the basis of an essay, research topic and presentation.
Lecturer negotiates topic, workload, and the form of the presentation with students.
Students participate in collaborative critiques.
Lecturer facilitates students' progress through structured exercises and supervision of regular self-assessment.
Graded assessment performed by self, peers, and tutor.
Assessment Criteria
To pass this module, students must complete and pass all assignments and accumulate
an overall module mark of no less than 50