BMALX610 – The Business of Fashion

Print
Module code
BMALX610
Module title
The Business of Fashion
Prescription
This module explores the businesses within the fashion industry, including an analysis of terminology, influences, cycles, and socioeconomic factors. Students will explore and apply this knowledge to the development of their own fashion business structures. They will observe and reflect on professional practices and engage with current industry practitioners in work placement opportunities.
Programmes
  • BM9601
NZQA Level
Level 6
NZQA Credits
15
Delivery method
  • Not Web enabled
Learning hours
Directed hours
60
Self directed hours
90
Total learning hours
150
Resources required
Learning Outcomes
2LEARNING OUTCOMES AND PERFORMANCE CRITERIA

2.1Develop a process for systematically addressing discourse in fashion
- Discuss , identify and interpret issues presented in lectures
- Discuss, identify and interpret issues extracted from relevant texts
- Complete directed research and reflect upon working processes
- Define a self-critical working process for developing and refining ideas
- Show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses or professional experience to selected projects

2.2Demonstrate a knowledge of the relevant historical and contemporary changes and transitional developments in the fashion industry
- describe and analyse fashion trends and cycles, and the factors that influence these
- recognise the role of fashion designers and their influence on the fashion industry
- identify the influence of socioeconomic factors on fashion trends and cycles
- understand and apply a vocabulary for describing current trends and issues influencing the fashion industry

2.3Demonstrate the ability to analyse and describe the nature of the different categories and markets that make up the current fashion industry in the region
- differentiate among garment manufacturers, garment manufacturers/retailers, and fashion retailers
- describe and compare selected market categories in the fashion industry.
- analyse a range of fashion businesses and their structures and procedures

2.4Demonstrate the ability to develop marketing strategies and a business plan for a selected business model appropriate to the local region
- identify and develop a marketing and business plan
- analyse the market for the chosen type of product
- profile a typical customer for the chosen product line
- explore branding strategies for the chosen product line
- research product sources for the chosen product line
- create a marketing strategy for the chosen product line

2.5Demonstrate an understanding of the roles and responsibilities of a range of fashion practices
- Describe and analyse the work requirements of a range of roles within a professional context
- Undertake roles which give the student an understanding of the fashion business in the region

2.6Comprehend the process of a graded assignment
- employ a vocabulary for describing work
- write objectives and assessment criteria
- actively participate in group and class critiques
- consider and reflect upon self and peer design processes and decisions
- participate in ongoing formative assessment
- consider, discuss, and document self and peer performances for graded assessment
Content
3.CONTENT AND PROCESS
3.1.Fashion industry
Key players
Terminology
Current trends
Research techniques
Site visits
Reflection on professional practices
Work Placement
Roles and Responsibilities
3.2.Market Strategies
Audience
Brand development
Vendor brands and products
Pricing/promotions
Market segments
3.3.Business Plans
Environmental scan
SWOT analysis
Setting goals
GAP analysis
Product life cycle

3.4.Communicating with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Teaching and Learning Strategy
LEARNING PROCESS
Lecturer establishes themes and issues for analysis and discussion.
Lecturer constructs models for analysis and discussion of texts and visual works.
Students participate in dialogue and identify relevant themes from lectures and readings.
Students develop their understanding of issues explored in texts and visual works.
Students identify areas of interest that form the basis of an essay, research topic and presentation.
Lecturer negotiates topic, workload, and the form of the presentation with students.
Students participate in collaborative critiques.
Lecturer facilitates student's progress through structured exercises and supervision of regular self- assessment.
Graded assessment performed by self, peers, and tutor
Assessment Criteria
To pass this module students must complete and pass all assignments and accumulate
an overall module mark of no less than 50