BMA0P340 – Photography Practice

Module code
Module title
Photography Practice
This module creates a bridge between studentship and professional practice, providing photography students with an opportunity to gain some understanding of the practical environment they intend to move into following graduation. The module will focus on and refine issues of contemporary photographic practice that have already been introduced in the previous core courses. By revisiting contextual issues and practical skills that surround practice, students can identify and define a practical field of interest that is particularly relevant to their chosen area of practice. The vocational emphasis of this course is on issues common to photographic practice, complementing the Internship course that focuses more on on-site industry experience. In this module students will explore fields of interest through applying practical knowledge of photography to simulated professional situations.
  • BM9601
NZQA Level
Level 7
NZQA Credits
Delivery method
  • Web-Supported
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1 Understand an integrated, reflective process for resolving visual situations
- discuss, identify and evaluate the issues within the project brief
- research, analyse and incorporate negotiated criteria for self-directed contracts
- integrate acquired practical, communication and analytical skills in the process of resolving visual situations
- individualise a self-critical working process for developing and refining ideas
- show evidence of drawing together and applying skills and knowledge acquired in previous and concurrent courses to selected projects
- adopt independent and interdependent design processes

2.2 Understand skills associated with professional practice
- respond to situations within the practical and logistical constraints of professional practice
- develop and employ interpersonal skills relevant to a professional environment
- develop entrepreneurial skills associated with a particular professional environment
- undertake research in a chosen field of photography or area of enquiry

2.3 Acquire knowledge in negotiating a learning contract with an industry focus
- discuss and clarify with clients/industry representatives the educational outcomes acquired through experiencing a professional assignment
- establish performance criteria and assessment procedure with clients/industry and academic representatives
- define and write a brief to cover the requirements of clients/industry and academic staff
- define and undertake the debriefing and evaluation of the assignment
- plan, prepare and deliver a seminar presentation

2.4 Understand the value of self-evaluation within the context of professional practice
- demonstrate the ability to extend a design brief with individual, negotiated criteria
- consider and reflect upon the relationship between an adopted process and the final product
- continuously self-evaluate performances independent of institutional assessment
- participate in self/peer critiques for on-going formative assessment
- critically consider, discuss and document self and peer performances for regular graded assessment
- actively participate in and facilitate group and class critiques

2.5 Understand the values, methodologies and strategies which inform current professional practice in a selected domain
- compare, analyse and evaluate selected texts identifying issues relevant to a specific contemporary practice
- analyse a selection of current works and identify the specific methods used in their production
- compare significant changes in methods of practice and strategies for production relevant to a specific contemporary practice
- develop and implement a strategy for the production of work which explicitly applies the analysis of values from a domain
- evaluate self practice using normative criteria derived from a current domain
- plan and implement a conventional presentation of own works
- develop critical synergies between representative texts, examples of work and self practice
- critically consider, discuss and document self and peer performances for regular graded assessment
- actively participate in and facilitate group and class critiques
3.1 Client based project
Students identify a client from a specific industry base, eg editorial, corporate, art institution, community agency, non-profit organisation
Learning contract negotiated between tutorial staff and student
Students work for chosen client
Professional performance and product evaluated by client
Design process and product evaluated by student and tutorial staff

3.2 Learning and work contract
Negotiate learning contract
Define and write brief and assessment criteria
Negotiate work contract
Consider time/budget and evaluation criteria

3.3 Professional skills
Proposal and presentation skills
Interpersonal skills
Time management skills
Working within budget

Liaising with client/organisation
Cultural representation issues

3.4 Studio Work
Specified field of learning
Practical knowledge in applied environment
Technical and production skills in applied environment

3.5 Research
Business and professional practice
Issues and ethics
Role models

3.6 De-briefing
Evaluation of professional and studio performance
Teaching and Learning Strategy
Lecturer prescribes industry or professional focus in project brief.
Students negotiate criteria.
Lecturer monitors students' progress through the time management of individual projects.
Students contribute to research of course content.
Students research briefs to extend and individualise projects.
Students identify problems with their process and adopt strategies to address those problems.
Lecturer prescribes issues, students identify specific questions in relation to those issues.
Students initiate times for critiques.
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor.