BMA0G310 – Graphic Design: Dimensions

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Module code
BMA0G310
Module title
Graphic Design: Dimensions
Prescription
This module introduces the student to the practice and theory of Packaging Design in a contemporary professional Graphic Design context. Emphasis will be placed on investigating, manipulating, and generating synergies between packaging form, packaging function and selected audiences. They will also explore installation within a Graphic Design context. The student will gain an understanding of Installation's applicable production methodologies, framing concepts and representative features.
Programmes
  • BM9601
NZQA Level
Level 7
NZQA Credits
15
Delivery method
  • Not Web enabled
Learning hours
Directed hours
60
Self directed hours
90
Total learning hours
150
Resources required
Content
3CONTENT AND PROCESS
3.1 Evaluate packaging design outcomes
Historical perspective
Formal and technical analysis of select packaging design examples
Contextual analysis of select contemporary case studies
Relationship between package identity, package form and package contents
Relationship between audience and package form

3.2Exploration of three-dimensional visual metaphors
Exploration of the potential of materials and techniques
Investigation of 2D and 3D space as juxtaposed design mediums

3.3Define context and concepts to be communicated
Research and evaluate a range of concepts and their implemented outcomes

3.4Analysis of packaging design conventions
New Zealand environment
Global Environment
Critical analysis of communication strategies employed within packaging design
Evaluate self-directed contextual research against normative packaging design values

3.5Analysis of installation conventions
Graphic Design context
Fine Art context
Site
Critical analysis of communication strategies employed within installation design
Evaluate self-directed contextual research against normative installation design values

3.6Testing of responses with target audience
Identify audience needs
Formally evaluate design outcomes against audience expectations

3.7 Contextual Research
Contextual research into contemporary domain values and constructs
Case studies and selected readings
Research strategies and reports

3.8Communication with a range of cultures
Content of interest to a Mori audience
New Zealand cultural identities
Content from at least one other culture
Modes of address appropriate to the audience
Assessment Criteria
To pass this course, students must complete all assignments and accumulate
an overall course mark of no less than 50
Teaching and Learning Strategy
4LEARNING PROCESS
Lecturer prescribes industry or professional focus in project brief.
Students negotiate criteria.
Lecturer monitors students' progress through the time management of individual projects.
Students contribute to research of course content.
Students research briefs to extend and individualise projects.
Students identify problems with their process and adopt strategies to address those problems.
Lecturer prescribes issues, students identify specific questions in relation to those issues.
Students initiate times for critiques.
Students participate in formal assessed presentations of their work.
Students contribute to the delivery of course content.
Students negotiate and define criteria and procedures for graded assessment.
Graded assessment performed by self, peers and tutor.