BMA0G230 – Graphic Design: Integration

Module code

BMA0G230

Module title

Graphic Design: Integration

Prescription

The purpose of this module is to extend a student's ability to analyse and control graphic elements including the technical aspects, limitation, preparation and uses of these elements. Emphasis will be placed on vector and bitmap based graphics and their combined use as well as the preparation of files for print. Graphic design media considered in this module include typographic elements, images, blocks of text, three dimensional structures, etc.

Programmes

BM9601

NZQA Level

Level 6

NZQA Credits

Delivery method

Web-Based

Learning hours

Total learning hours: 150

Resources required

Learning Outcomes: 2.1Understand a process which advances the structured and reflective refinement of a visual situation
identify the situations and issues set in the course brief
complete self-directed research and reflect upon working processes
demonstrate the structured resolution of a process through the generation, regeneration, manipulation and refinement of ideas
discuss with peers and tutors the individual working process adopted
show evidence of independent and interdependent processes for working

2.2Demonstrate ability to control and describe formal qualities of selected media
analyse formal qualities of selected media
analyse formal relationships between elements
generate and describe visual outcomes that respond to formal qualities of selected elements and formal relationships between those elements
understand and apply a vocabulary for describing formal qualities
explore the role of formal elements in the communication of ideas

2.3Demonstrate ability to control selected materials and techniques
select and explore appropriate materials and procedures
analyse properties of selected materials
control appropriate techniques for working with selected materials
systematically explore the relationship between chosen materials and procedures, and the formal qualities being explored

2.4Demonstrate ability to control graphic design media to communicate to a selected audience
analyse forms of visual communication with an audience
develop visual to communicate an idea
identity forms of communication appropriate to selected audience

2.5Demonstrate an understanding of computer skills as they relate to print production
experiment with digital imaging applications
experiment with vector graphics applications
prepare film for commercial print job

2.6Comprehend the process of graded assessment
employ a vocabulary for describing work
demonstrate the ability to write objectives and
actively participate in group and class critiques
consider and reflect upon self and peer design processes and decisions
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment

2.7Understand relevant aspects of the discourses and practices in contemporary graphic design
produce written and oral analyses of selected texts, identifying relevant issues
review and write descriptions and analyses of selected texts
reflect critically upon relationships between representative texts, examples of work and self practice
produce oral and written interpretations of and comparisons between selected works
develop and test rationales for self practice
conduct conventional presentations of outcomes
Content: CONTENT

3.1Compositional and output consideration
Image manipulation in graphics program
- layering, colour management, correct file formats, resolution, etc
Preparing files for print
- collected fonts, images, resolution-appropriate proofs, etc

3.2 Communication of concept to selected audience
Investigation of of media conventions in graphic design

3.3 Contextual Study
Contextual research into contemporary domain values
Case studies and selected readings
Research strategies and reports

3.4Understanding prepress process
Preparing files for print based media
Presentation/crafting skills

3.5Integration
Integration of images, graphic elements and type
Introduction to basic layout structures and informational heirarchy (print and screen
Teaching and Learning Strategy: Lecturer prescribes project briefs that examine issues of form and techniques.
Lecturer monitors students' progress through the time management of individual projects.
Students research technical and formal issues to present as a class resource.
Students initiate research relating to content for their own projects.
Lecturer identifies problems with a student's process, lecturer and student develop strategies for approaching future projects.
Lecturer prescribes topics, students identify specific questions within those topics.
Students participate in informal presentations of their work.
Students participate in graded assessment according to criteria set by lecturer.
Graded assessment performed by self, peers and tutor
Basic of Assessment: Through submission of all notes, exercises.
Students must pass both assignments to cimplete the course.

Assignment One20
Assignment Two30
Assignment Three50

To pass this course, students must complete all assignments and accumulate
an overall course mark of no less than 50

Note:
1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.