BMA0G225 – Design Technology

Module code
Module title
Design Technology
The aim of this module is to introduce students to the analogue process and computer as a tool for the manipulation and integration of images, graphic elements and type, and their significance to graphic design in two- and three-dimensional environment. Students will be expected to develop a professional approach to graphic design and production techniques, integrating industry standard computer skills, with studio design processes.
  • BM9601
NZQA Level
Level 6
NZQA Credits
Delivery method
  • Web-Based
Learning hours
Directed hours
Self directed hours
Total learning hours
Resources required
Learning Outcomes
2.1Understand a structured and reflective process for responding to a design brief
identify the situations and issues set in the course brief
complete self-directed research and reflect upon working processes
demonstrate the structured resolution of a process through the generation, regeneration, manipulation and refinement of ideas
discuss with peers and tutors the individual working processes adopted
show evidence of independent and interdependent processes for working

2.2Demonstrate ability to control two- and three- media and techniques
select and explore appropriate media and procedures
and analyse properties of selected media
demonstrate ability to control formal aspects of two- and three-dimensional media to communicate specified content
demonstrate ability to integrate two- and three-dimensional forms and materials
control appropriate techniques for working with selected media
explore the relationship between chosen media and procedures, and the formal qualities being explored

2.3 Demonstrate ability to develop visual statements
analyse potential interpretation of typographic elements, materials and images
analyse hierarchy of visual statements
control typography, materials and images to communicate an idea
identify and analyse relevant issues

2.4Demonstrate ability to communicate ideas in three dimensions
analyse and compare packaging conventions in particular contexts
understand visual communication in particular social contexts
generate and refine visual response to particular contexts

2.5 Demonstrate an understanding of computer skills and knowledge that relates to the use of computers in graphic design
test and employ the features and tools associated with design software
understand and employ basic graphic design vocabulary
consider approaches for self directed learning
integrate computer techniques with other studio design processes

experiment with pixel/vector graphics software
prepare files for output (print and screen)

2.6 Participate in a process of graded assessments
employ a vocabulary for describing work
actively participate in group and class critiques and presentations
consider and reflect upon self and peer design processes
participate in ongoing formative assessment
consider, discuss and document self and peer performances for graded assessment

2.7 Understand relevant aspects of the critical discourse surrounding a contemporary practice
produce written and/or oral analyses of selected texts and works, identifying relevant issues
use writing and research strategies to analyse and describe selected texts
conduct conventional presentations of outcomes
3.1Evaluate packaging design outcomes
Historical perspective
Formal and technical analysis of select packaging design examples
Contextual analysis of select contemporary case studies
Relationship between package identity, package form and package contents
Relationship between audience and package form

3.2Exploration of three-dimensional visual metaphor
Exploration of the potential of materials and techniques
Investigation of 2D and 3D space as juxtaposed design mediums

Integration of images, graphic elements and type in 2D and 3D space
Introduction to basic layout structures and informational heirarchy as they relate to spatial and product packaging

Preparing files for print and screen
Understand prepress processes
Presentation/crafting skills

3.5Contextual Study
Contextual research into contemporary graphic design values, beliefs and trends
Case studies and selected readings
Teaching and Learning Strategy
Lecturer prescribes project briefs that examine issues of form and techniques.
Lecturer monitors students' progress through the time management of individual projects.
Students research technical and formal issues to present as a class resource.
Students initiate research relating to content for their own projects.
Lecturer identifies problems with a student's process, lecturer and student develop strategies for approaching future projects.
Lecturer prescribes topics, students identify specific questions within those topics.
Students participate in presentations of their work.
Students participate in graded assessment according to criteria set by lecturer.
Graded assessment performed by self, peers and tutor.
Basic of Assessment
Through submission of all studio work, research and notes.

Assignment One 20
Assignment Two 30
Assignment Three 50

To pass this course, students must complete all assignments and accumulate an overall course mark of no less than 50

1)Attendance requirements of the School of Media Arts must be observed.
2)If you wish to be assessed in Maori, please inform staff at the beginning of the module so that processes can be put in place to manage this in a timely fashion.